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The New Science of Customer Relationships: Delivering the One-to-One Promise With AI Audiobook
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The New Science of Customer Relationships: Delivering the One-to-One Promise with AI is a science-based and insightful new approach to integrating the latest generative AI technologies into your company's customer communications. Analytics and marketing experts Thomas Davenport and Jim Sterne walk you through the technology and tools you need to understand, the data you need to collect, the processes you need to implement, and the ethics you need to observe to build an industry-leading customer relationship framework.
In the book, you'll learn to create systems that reliably generate smart, persuasive, and hyper-personalized interactions with your company's best customers. You'll also discover how to integrate these systems directly into your firm's existing operations so you can use the tools to realize tangible financial results.
Inside the book: tips for using generative AI to analyze customer responses and extract actionable insights about how they feel and what they think; specific tools and technologies you can use to collect customer data and conduct effective analytics to improve your products and services; and discussions of ethical guidelines to guide your organization's data and customer communication practices.
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About the Authors
Thomas H. Davenport, the author or coauthor of twenty-four books, is distinguished professor at Babson College, the Bodily Centennial Professor of Analytics at the UVA Darden School of Business, a fellow at the MIT Initiative on the Digital Economy, and senior advisor to Deloitte. Ian Barkin is a co-founder of 2B Ventures, an investment and advisory firm, and a serial entrepreneur in RPA and AI. He has an extensive background in BPO and digital operations. He co-authored the book Intelligent Automation and has multiple LinkedIn learning courses on technology and business. Chase Davenport is focused on the intersection of artificial intelligence and climate change. After many years as an AI researcher at Accenture, he founded the Ocean Beach Institute to bring intelligent technology to coastal climate issues.
About Walter Dixon
Walter Dixon is a broadcast media veteran of more than twenty years’ experience with a background in theater and performing arts and voice work for commercials. After a career in public radio, he is now a full-time narrator with more than fifty audiobooks recorded in genres ranging from religion and politics to children’s stories.