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Innovation is a process by which new ideas, services, and sources of value are brought to life. Yet approaches to the pursuit of innovation are often far from novel, relying on stale methodologies applied against well-defined problem sets. Transformative innovation requires something else. Not just methodologies, but mindsets. Not just focusing on known challenges, but on unknown opportunities. Not just hoping for breakthrough by default, but realizing breakthrough by design.
In The Breakthrough Manifesto, a renowned business innovation leader teams up with a social-personality psychologist to offer that something else—a collection of ten visionary principles to obliterate barriers to change and ignite a whole new level of creative problem-solving. Drawing upon decades of experience working with the world's best-known organizations and their teams, the authors provide practical advice that goes beyond "business as usual" for successfully tackling intractable challenges.
The Breakthrough Manifesto explores why these principles are critical for the current times and how they can spark breakthrough and unlock potential for you and your teams. Whether you're an executive or manager, product or service designer, educator or student, this book is a must-listen for anyone inspired to change the world or transform their own place in it.
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Courtney Patterson graduated magna cum laude with a BA in theater performance from Valdosta State University. She is an associate artist at Georgia Shakespeare where she has appeared in dozens of shows, taught in the education department, and developed a cabaret series. She can also be seen frequently on the stages of the Alliance Theatre and has also worked at the Aurora Theatre, Theatre in the Square, Theatrical Outfit, Synchronicity Performance Group, and the Horizon Theatre. In addition to her work on stage, she narrates audiobooks and performs in film and television.