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Secret Formula: The Inside Story of How Coca-Cola Became the Best-Known Brand in the World Audiobook
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Secret Formula follows the colorful characters who turned a relic from the patent medicine era into a company worth $80 billion. Award-winning reporter Frederick Allen’s engaging account begins with Asa Candler, a nineteenth-century pharmacist in Atlanta who secured the rights to the original Coca-Cola formula and then struggled to get the cocaine out of the recipe. After many tweaks, he finally succeeded in turning a backroom belly-wash into a thriving enterprise. Written with unprecedented access to Coca-Cola’s archives, as well as the inner circle and private papers of Woodruff, Allen’s captivating business biography stands as the definitive account of what it took to build America’s most iconic company and one of the world’s greatest business success stories.
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About Frederick Lewis Allen
Frederick Lewis Allen (1890–1954) was born in Boston and graduated from Harvard in 1912. He served on the editorial staffs of the Atlantic Monthly and Century magazines and was editor-in-chief of Harper’s magazine from 1941 until his death.
About Kevin Stillwell
Kevin Stillwell is an actor, voice talent, and Earphones Award-winning audiobook narrator. His film and television credits include Looper and Drop Dead Diva.