Play Audiobook Sample
Reimagining Operational Excellence: Inspirations from Asia Audiobook
Play Audiobook Sample
(0.00) - 0 listener ratings
Quick Stats About this Audiobook
Total Audiobook Chapters:
Longest Chapter Length:
Shortest Chapter Length:
Average Chapter Length:
Audiobooks by this Author:
Publisher Description
Explore the cutting-edge of marketing new products and services from leading businesses in Asia
In Reimagining Operational Excellence: Inspirations From Asia, world-renowned marketing guru and bestselling author Philip Kotler delivers a groundbreaking book unveiling the transformative marketing strategies that have propelled Asia to the forefront of the global business arena.
In this insightful work, Kotler explores the dynamic competition between Asia and the global West, revealing how it has catalyzed Asia's adoption of incisive and effective marketing practices. The book delves into various dimensions of marketing operations, including quality, cost, delivery, service, creativity, and innovation, highlighting the crucial role of entrepreneurship and leadership in achieving operational excellence. Kotler's analysis extends to significant developments within the global business ecosystem, showcasing how countries like Singapore, Japan, Korea, India, and China are redefining business efficiency and continuous improvement. You'll also find in-depth examinations of China's unique and competitive economic ecosystem; discussions of the increasingly foundational role played by Singapore as an international business hub; and an analysis of the latest economic developments in South Korea driving marketing excellence in that country.
Download and start listening now!
Reimagining Operational Excellence Listener Reviews
Be the first to write a review about this audiobook!
About the Authors
Philip Kotler is the SC Johnson & Son Distinguished Professor of International Marketing at the Kellogg School of Management, Northwestern University. Although best known as a marketing guru, Kotler is a classically trained economist who did his master’s studies at the University of Chicago under Milton Friedman, the famed Nobel laureate and free-market evangelist, before moving to MIT to pursue a PhD under Paul Samuelson and Robert Solow, two Nobel Prize–winning Keynesian economists.
Graham Rowat, an Earphones Award-winning narrator, is a television and theater actor who is best known for his stage performance in Dracula, Beauty and the Beast, and Mamma Mia.