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Persuasion Audiobook
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Persuasion is an umbrella term of influence. Persuasion can attempt to influence a person’s beliefs, attitudes, intentions, motivations, or behaviors. In business, persuasion is a process aimed at changing a person’s (or a group’s) attitude or behavior toward some event, idea, object, or other person(s), by using written or spoken words to convey information, feelings, or reasoning, or a combination thereof. Persuasion is also an often used tool in the pursuit of personal gain, such as election campaigning, giving a sales pitch, or in trial advocacy. Persuasion can also be interpreted as using one’s personal or positional resources to change people’s behaviors or attitudes. Systematic persuasion is the process through which attitudes or beliefs are changed by appeals to logic and reason. Heuristic persuasion on the other hand is the process through which attitudes or beliefs are changed because of appeals to habit or emotion.
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About Jane Austen
Jane Austen (1775–1817) is considered by many scholars to be the first great woman novelist. Born in Steventon, England, she later moved to Bath and began to write for her own and her family’s amusement. Her novels, set in her own English countryside, depict the daily lives of provincial middle-class families with wry observation, a delicate irony, and a good-humored wit.