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Persuade: The 4-Step Process to Influence People and Decisions Audiobook
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Publisher Description
Transform your ability to persuade and negotiate with this practical new resource
In Persuade: The 4-Step Process to Influence People and Decisions, accomplished sales, negotiation, and influence experts Andres Lares, Jeff Cochran, and Shaun Digan, PhD, deliver a concise and insightful take on how to transform your ability to persuade others regardless of the setting.
In this important book you'll discover:
● Original research and scientific studies shedding light on the human decision-making processes that drive success and failure in virtually all interactions
● Real world examples and practical exercises to illustrate and practice the concepts discussed
● A fun yet rigorous approach of a complex subject that can be practically applied in any business situation
Persuade is perfect for executives, managers, entrepreneurs, and other business leaders and will earn a place in the libraries of any professional who negotiates or influences on a regular basis. It is an invaluable resource for anyone seeking to improve their persuasion or deal-making abilities.
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About Patrick Lawlor
Jeff Cummings, as an audiobook narrator, has won both an Earphones Award and the prestigious Audie Award in 2015 for Best Narration in Science and Technology. He is also a twenty-year veteran of the stage, having worked at many regional theaters across the country, from A Contemporary Theatre in Seattle and the Alliance Theatre in Atlanta to the Utah Shakespeare Festival in Cedar City and the International Mystery Writers’ Festival in Owensboro, Kentucky. He also spent seven seasons with the Oregon Shakespeare Festival.