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People Buy You: The Real Secret to what Matters Most in Business Audiobook
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Far too many of todays books on sales and selling deal with the mechanics of selling and pay little or no attention to the emotional-side of selling; however, when all things are equal (and in todays competitive world they almost always are) people buy you--the salesperson. Designed to connect sellers to buyers, People Buy You makes it easier to uncover the needs of the buyer by teaching the five most important steps for making an emotional connection and getting people to buy you. Centered on the foundational fact that when all else is stripped away, selling is simply one person solving another persons problem, and when salespeople solve problems, they close deals. No matter the product, service, or industry buying and selling is a personal, emotional experience and the salespeople who win most often are the ones who tap into those emotions to uncover and solve real problems. Offering a simple, actionable formula for creating instant connections with prospects and customers, People Buy You will enable readers to sell at a whole new level. A level that facilitates stronger, long-term relationships with customers and prospects that increase sales, improve retention, and increase profits.
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About Jeb Blount
Jeb Blount is the CEO and founder of Sales Gravy. He advises a who’s who of the world’s leading organizations and their executives on the impact of emotional intelligence and interpersonal skills on sales, leadership, and customer experience. Jeb helps individuals, teams, and companies across the globe sell more through keynotes, workshops, and digital learning. He was recognized as one of the Top 50 Most Influential Leaders in Sales and Marketing by Top Sales Magazine and one of the World’s Top 30 Social Selling Influencers by Forbes. Anthony Iannariano spent twenty years selling and leading a sales force in the highly commoditized industry of staffing before becoming a writer and publishing daily at thesalesblog.com. During his time in sales, he recognized the strongest differentiation for a salesperson is their ability to create value for their prospective client within the sales conversation. He spends much of his time writing, speaking, facilitating workshops, and helping sales organizations transform their outdated, legacy approach with a modern, value-creating approach that buyers appreciate and one that leads to revenue growth.
About Mel Foster
Lauren Ezzo, an Earphones Award–winning narrator, is a commercial voice talent and Chicago-based actor and graduate of Hope College. She has acted in Peppermint Creek Theatre Company’s world premiere of Or You Could Kiss Me. Her narrations have placed her on several “Best of the Year” lists, including AudioFile’s Best Audiobooks of the Year list. In 2018, she was part of a full cast of narrators nominated for the prestigious Audie Award for Best Original Work.