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No B.S. Direct Marketing: The Ultimate No Holds Barred Kick Butt Take No Prisoners Direct Marketing for Non-Direct Marketing Businesses Audiobook
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Dan S. Kennedy dares marketers to dramatically simplify their marketing, refocusing on what works. Updated to address the newest media and marketing methods, this marketing masterplan delivers a short list of radically different, little-known, profit-proven direct mail strategies for any business. Strategies are illustrated by case history examples from an elite team of consultants—all phenomenally successful at borrowing direct marketing strategies from the world of online sales, infomercials, etc., to use in "ordinary" businesses including retail stores, restaurants, and sales.
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About Dan S. Kennedy
Dan S. Kennedy is the author of numerous book on business techniques, is a serial, successful, multimillionaire entrepreneur, a trusted marketing adviser, and consultant and coach to hundreds of private entrepreneurial clients. His newsletter, The No B.S. Marketing Letter, reaches a wide audience, and he speaks before thousands of people each year about techniques of selling and marketing.
About Mike Lenz
Mirron Willis—actor of film, stage, and television—is the winner of the prestigious Audie Award for best narration in 2012 and a finalist for the Audie in 2015, as well as the winner of four AudioFile Earphones Awards for his audiobook recordings. He has worked extensively in film and television and on stage with the Oregon Shakespeare Festival, the Houston Shakespeare Festival, and the Ensemble Theatre, among others. He has recorded some 150 audiobooks, including the Smokey Dalton series by Kris Nelscott and My Song by Harry Belafonte. He resides and records audiobooks on his family’s historic ranch in East Texas.