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HBR's 10 Must Reads on Marketing, Updated and Expanded (featuring 'Marketing Myopia' by Theodore Levitt) Audiobook
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Publisher Description
Put customers at the core of your business. If you read (or listen to) nothing else on marketing, listen to this book. We've chosen a new selection of current and classic Harvard Business Review articles that will help you connect better with your established customers, develop offerings that attract new ones, and unlock opportunities for growth. This book will inspire you to:
- Align your sales and marketing teams for maximum impact
- Measure the real-world value of customer loyalty
- Blend human and machine intelligence to manage your brand
- Reap the benefits of psychological targeting, ethically
- Develop influencer campaigns that generate real returns
- Build a customer strategy around personalization
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About the Authors
Theodore Levitt (1925–2006) was American economist and professor at Harvard Business School. He was also editor of the Harvard Business Review and an editor who was especially noted for increasing the Review’s circulation and for popularizing the term “globalization.”
Harvard Business Review is the leading destination for smart management thinking. Through its flagship magazine, nine international licensed editions, books from Harvard Business Review Press, and digital content and tools published on HBR.org, Harvard Business Review provides professionals around the world with rigorous insights and best practices to lead them and their organizations more effectively and to make a positive impact.
You can find HBR at: hbr.org
LinkedIn: linkedin.com/company/harvard-business-review
Facebook: @HBR
Instagram: @harvard_business_review
YouTube: youtube.com/user/harvardbusinessreview
Jacques Roy is a audio narrator and actor, known for The Lower Angels and Room and Board.
Cary Hite has performed in several theaters across the country as a cast member in the longest-running African American play in history, The Diary of Black Men. He also appeared in Edward II, Fences, Macbeth, Good Boys, Side Effects May Vary, and the indie feature The City Is Mine. He has voiced several projects for AudibleKids, including Souls Look Back in Wonder, From Slave Ship to Freedom Road, and Papa, Do You Love Me?
About the Narrators
Sophia Willingham is an audiobook narrator. Her recordings include J. Kenner’s Release Me and Claim Me.
Sarah Naughton is an AudioFile Earphones Award–winning narrator and New York City–based actress, singer, comedienne, and voice-over artist. She began her work in the audiobook industry in high school, recording a few young adult titles with the Syracuse-based company Full Cast Audio.