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Eating the Big Fish: How Challenger Brands Can Compete Against Brand Leaders Audiobook, by Adam Morgan Play Audiobook Sample

Eating the Big Fish: How Challenger Brands Can Compete Against Brand Leaders Audiobook

By: Adam Morgan
Eating the Big Fish: How Challenger Brands Can Compete Against Brand Leaders Audiobook, by Adam Morgan Play Audiobook Sample
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Read By: A. T. Chandler Publisher: Ascent Audio Listen Time: at 1.0x Speed 8.00 hours at 1.5x Speed 6.00 hours at 2.0x Speed Release Date: July 2020 Format: Unabridged Audiobook ISBN: 9781663708458
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Quick Stats About this Audiobook

Total Audiobook Chapters:

18

Longest Chapter Length:

74:26 minutes

Shortest Chapter Length:

09:29 minutes

Average Chapter Length:

40:09 minutes

Audiobooks by this Author:

3
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Publisher Description

Eating the Big Fish remains the only and definitive study on how challenger brands succeed in business. It has sold close to 50,000 copies and become enormously influential in the marketplace. This new edition will explore new brands, new challengers, new media, and changes to the environment since the original edition released in 1999.

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