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Unlock predictable bottom line growth through tailored data and AI strategies.
In The Data & AI Imperative: Designing Strategies for Exponential Growth, celebrated data-driven growth leader, Lillian Pierson, delivers a masterclass in developing custom strategies to harness the full potential of data and AI within your organization. This book offers a clear, actionable roadmap for leveraging your company's data and technology assets to drive significant, reliable growth.
With over two decades of experience, Pierson unveils her proprietary STAR framework through which you'll learn to survey, take stock of, and assess your company's current state. Finally, you'll be guided on how to recommend strategies that drive growth via the execution of optimally positioned data- and AI- intensive projects or products that directly improve your business bottom line. From conception to execution, learn to identify high-impact opportunities for data or AI interventions within your business; assess your organization's readiness and data literacy to ensure successful outcomes; implement practical, effective tactics for overseeing your data-intensive projects, from strategic plans to profitable realities; and develop and deploy AI and data strategies that exceed your business goals.
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Lillian Pierson is an industry-renowned data- and AI-driven growth strategist, advisor, and fractional CMO for B2B technology companies. She is also a licensed professional engineer who has supported the expansion of 10% of the Fortune 100, while educating over tw million learners on topics of data strategy, data science, AI, and growth marketing.
Chloe Cannon is a voice talent and audiobook narrator.