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Most companies know that their creative performance falls far short of potential, but they don't know what to do about it. Corporate Creativity has the answers.
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Alan G. Robinson has authored or coauthored ten books, including Corporate Creativity, coauthored with Sam Stern, named “Book of the Year” by the Academy of Human Resource Management. He teaches at the Isenberg School of Management at the University of Massachusetts Amherst. Dean M. Schroeder has authored or coauthored four books and won numerous awards for his research. He has worked with many organizations around the world and led radical transformations at four companies. He is a senior research professor at Valparaiso University.