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From snake-oil salesmen to crypto grifters, the "fascinating" (Fareed Zakaria) story of charlatans—and why we fall for them
For centuries charlatans have been bamboozling victims. But today, charlatanry is more lucrative and global than ever. Using the power of digital technology, our age’s charlatans have spun a worldwide web of exploitation on an unprecedented scale.
In Charlatans, global affairs experts Moisés Naím and Quico Toro investigate how charlatans fool us and why they’ve become so influential today. They argue that modern charlatans exploit the same weak points in human cognition as the snake-oil salesmen of the old West. They earn our trust, trick us into believing they have some special skill or knowledge, then exploit us. In some ways, nothing has changed. But, today, charlatans are digital, viral, and global. Whether they’re health gurus pushing pseudoscience or crypto bros orchestrating Ponzi schemes, modern charlatans rapidly amass worldwide audiences on the internet and social media using a common set of strategies. These hucksters swiftly swindle unsuspecting victims, as our slow-moving institutions struggle to respond.
Packed with insights on how to avoid being duped by charlatans, this is an eye-opening journey through the brazen deception and brutal victimization at the heart of this new global scourge.
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Moisés Naím is a scholar at the Carnegie Endowment for International Peace and an internationally syndicated columnist. For more than a decade he was the editor in chief of Foreign Policy magazine and under his leadership, the magazine was relaunched, won the National Magazine award for General Excellence three times, and became one of the world’s most influential publications in international affairs. He also served as Venezuela’s Minister of Industry and Trade and as executive director of the World Bank. He holds a PhD from Massachusetts Institute of Technology and lives in Washington, DC.
Vikas Adam is a classically trained actor with numerous credits in stage, film, commercials, and television, in addition to his hundreds of recorded audiobooks. In 2025 he was named a Golden Voice, AudioFile magazine’s lifetime achievement honor for audiobook narrators. His narrations have garnered numerous other awards and nominations, including more than twenty-five AudioFile Earphones Awards, various Best of the Year lists, and the prestigious Audie Award. He was an inaugural inductee into the Audible Narrator Hall of Fame.