Brittany Hennessy, the first-ever cirector of influencer strategy and talent partnerships at Hearst Magazines Digital Media, casts celebrities and influencers for Seventeen, Cosmopolitan, Elle, Marie Claire, Harper’s Bazaar, Esquire, and other titles in campaigns for the world’s top fashion, beauty, and life-style brands. In February 2017, she took her expertise in influencer marketing to the next level and co-founded CreatorsCollective, an influencer incubator and accelerator that connects and educates today’s digital creators. In 2007, after graduating from Rutgers University with a degree in journalism, she created ChiChi212.com, which was nominated by Paper Magazine for “Best Nightlife Blog,” and she became an influencer for Bacardi, Popchips, Svedka, and the Gap. When she was flown to Germany as the North American ambassador for Nivea just to hang out with Rihanna on a cruise ship and tweet about it, she knew it was time to make the switch from journalism to social media. Eventually, she became an expert in influencer marketing and is now sharing her insights with aspiring influencers so they may find their passion and monetize it. You can visit her website at BrittanyHennessy.com.
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