“We all face negotiations every day…If you walk into battle with the simpleprinciples of The One Minute Negotiator in mind, you’ll walk away with whatyou want and leave the other person happier for having done the deal.”–Dave Ramsey, bestselling author of The Total Money MakeoverNegotiation impacts every aspect of our lives, from the deals we strike on the job, to our relationshipswith family members and neighbors, to the transactions we make as customers. Yet most peopledo anything they can to avoid negotiating—it makes them uncomfortable, nervous, even frightened.This plague of negotiaphobia is what Don Hutson and George Lucas are here to remedy. Hutson and Lucas tell the tale of Jay Baxter, who sells more than anyone else in his company butfinds himself in trouble because his profit margins are so slim—he’s giving too much away to closethe deal. Enter the One Minute Negotiator, who teaches him a three step negotiating process thatnot only helps him make more profit but can be applied anywhere, on the job or off. The key to theprocess is flexibility. No two negotiations are alike—one strategy cannot fit all. The One MinuteNegotiator teaches you four viable strategies and shows you how to choose the one bestsuited to the situation, your own inclinations, and the strategy being used by the other side. Besides the obvious benefits, conquering negotiaphobia will reduce your stress level. You’llnever walk away thinking about what you should have asked or what you might have gotten.Instead, with the tools Hutson and Lucas provide, you can confidently and consistently guide anynegotiation to the best possible conclusion.
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“A terrific framework for understanding and excelling in negotiations! Some attempt to make negotiations complex and daunting, but this book provides an easy three-step process. This ‘can't miss’ approach addresses negotiaphobia and generates successful outcomes simultaneously! — Hyrum Smith, Vice Chairman, FranklinCovey, Inc.
“A terrific framework for understanding and excelling in negotiations! Some attempt to make negotiations complex and daunting, but this book provides an easy three-step process. This ‘can't miss’ approach addresses negotiaphobia and generates successful outcomes simultaneously!
“We all face negotiations every day…If you walk into battle with the simple principles of The One Minute Negotiator in mind, you’ll walk away with what you want and leave the other person happier for having done the deal.”
Don Hutson and Dr. George Lucas are geniuses! The One Minute Negotiator will reset your mindset to achieve the best outcomes in the toughest negotiations."
“The One Minute Negotiator is short but powerful! Hutson and Lucas have put in capsule form some of the best ideas on successful negotiations I have ever seen.”
" A quick and easy reminder of how to prepare for negotiations of any type "
Don Hutson is chairman and CEO of US Learning and chairman of the Board of Executive Books. He is also an accomplished corporate speaker and trainer who works primarily with Fortune 1000 companies. Don is the author of about a dozen books, including the #1 New York Times bestseller The One Minute Entrepreneur.
Dr. Ken Blanchard is the cofounder and Chief Spiritual Officer of The Ken Blanchard Companies, an international management training and consulting firm that he and his wife, Margie Blanchard, began in 1979 in San Diego, California. In addition to being a renowned speaker and consultant, Ken also spends time as a visiting lecturer at his alma mater, Cornell University, where he is a trustee emeritus of the Board of Trustees.
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