Peter Fader Audio Books

Peter Fader is the Frances and Pei-Yuan Chia Professor of Marketing at the Wharton School of the University of Pennsylvania. He is also the co-director of the Wharton Customer Analytics Initiative, an academic research center focused on fostering productive collaborations between data-driven firms and top academic researchers around the world. He has been quoted and featured in the New York Times, the Wall Street Journal, the Economist, the Washington Post, and on NPR, among other media.

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The Customer-Base Audit: The First Step on the Journey to Customer Centricity Audiobook, by Peter Fader

The Customer Centricity Playbook: Implement a Winning Strategy Driven by Customer Lifetime Value Audiobook, by Peter Fader

Customer Centricity: Focus on the Right Customers for Strategic Advantage Audiobook, by Peter Fader

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Peter Fader Audio Books

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