Charlotte Beers, born in Texas, credits her success to a combination of her business insight and her innate Southern charm. Her calling out of the difference between products and brands revolutionized major ad campaigns, bringing unprecedented success to her clients and the advertising agencies she led. Harvard Business School continues to teach their bestselling case study on leadership Charlotte Beers at Ogilvy & Mather Worldwide. From 2001 to 2003, she served as undersecretary of state for public diplomacy and public affairs under Colin Powell, taking on the task of bringing Brand America to the world, with special focus on the Middle East, and was awarded the Distinguished Service Medal. Today she conducts seminars throughout Europe and the United States, showing women how to transform themselves into managers and leaders in the many industries they represent. She lives in Charleston, South Carolina.