Barbara E. Kahn Audio Books

Barbara E. Kahn Audio Books

Barbara E. Kahn is the Patty and Jay H. Baker Professor of Marketing and the director of the Jay H. Baker Retailing Center. She is an internationally recognized scholar on variety seeking, brand loyalty, retail assortment issues, and patient decision-making whose research provides marketing managers with a better understanding of the consumer-choice process. She has been quoted or featured in the New York Times, Wall Street Journal, Financial Times, Washington Post, USA Today, NPR’s Marketplace, and elsewhere.

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Global Brand Power: Leveraging Branding for Long-Term Growth Audiobook, by Barbara E. Kahn 0 out of 50 out of 50 out of 50 out of 50 out of 5 Global Brand Power: Leveraging Branding for Long-Term Growth by Barbara E. Kahn December 2013
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