Barbara E. Kahn Audio Books
Barbara E. Kahn is the Patty
and Jay H. Baker Professor of Marketing and the director of the Jay H. Baker
Retailing Center. She is an internationally recognized scholar on variety
seeking, brand loyalty, retail assortment issues, and patient decision-making
whose research provides marketing managers with a better understanding of the
consumer-choice process. She has been quoted or featured in the New York
Times, Wall Street Journal, Financial Times, Washington
Post, USA Today, NPR’s Marketplace, and elsewhere. |
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