Barbara E. Kahn is the Patty
and Jay H. Baker Professor of Marketing and the director of the Jay H. Baker
Retailing Center. She is an internationally recognized scholar on variety
seeking, brand loyalty, retail assortment issues, and patient decision-making
whose research provides marketing managers with a better understanding of the
consumer-choice process. She has been quoted or featured in the New York
Times, Wall Street Journal, Financial Times, Washington
Post, USA Today, NPR’s Marketplace, and elsewhere.
Audiobooks Were Restored to Your Cart
[ShoppingCartItemsAddedOnMerge] audiobook(s) were left in your cart from a previous visit, and saved to your account for your convenience. You may view or remove these audiobooks on the shopping cart page.