Marketing and PR expert Peter Shankman has been working with the
biggest companies in the world to create what he calls “Zombie
Loyalists,” fervent fans that help companies massively increase their
customer base, brand awareness, and, most importantly, revenue. After
all, why should you have to tell the world how amazing you are if you
can have your existing customers do it for you? Imagine an army of
customers who will do your public relations, marketing, and advertising,
without being asked, each and every time they give you their money.
These are Zombie Loyalists. They are ready to buy what you sell, respond
to your email offers, and demand that their friends to do the same.
how do you get this rabid following? There’s been a lot of lip service
given to customer loyalty over the past few years, but most companies
still don’t realize that a points program or a slew of untargeted emails
simply won’t do it. With so many products and platforms to choose from,
amazing customer service is the only differentiator that will truly put
you ahead of your competition. Looking at exceptional companies like
the Ritz Carlton, Commerce Bank, and Starwood Hotels, as well as smaller
businesses to turn their customers into Zombie Loyalists, Shankman shows how
you can create your own customer army. Download and start listening now!