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Extended Audio Sample Words That Work, by Dr. Frank Luntz
3 out of 53 out of 53 out of 53 out of 53 out of 5 3.00 (500 ratings) (rate this audio book) Author: Dr. Frank Luntz Narrator: Dr. Frank Luntz with L.J. Ganser Publisher: Hyperion Format: Abridged Audiobook Delivery: Instant Download Audio Length: Release Date:
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The nation's premier communications expert shares his wisdom on how the words we choose can change the course of business, of politics, and of life in this country. In Words That Work, Luntz offers a behind-the-scenes look at how the tactical use of words and phrases affects what we buy, who we vote for, and even what we believe in. With chapters like The 10 Rules of Successful Communication and The 21 Words and Phrases for the 21st Century, he examines how choosing the right words is essential.

Nobody is in a better position to explain than Frank Luntz; he has used his knowledge of words to help more than two dozen Fortune 500 companies grow. He tells us why Rupert Murdoch's six-billion-dollar decision to buy DirectTV was smart, because satellite was more cutting edge than digital cable, and why pharmaceutical companies transitioned their message from treatment to prevention and wellness.

If you've ever wanted to talk your way out of a traffic ticket or talk your way into a raise, this audiobook's for you. Download and start listening now!


Listener Opinions

  • 3 out of 53 out of 53 out of 53 out of 53 out of 5 by David | 2/20/2014

    " This is a great book for anyone seeking to communicate: politicians, business people, and even pastors! The subtitle is the key: "It's not what you say, it's what people hear." From listing the rules of effective language (one example: use small words) to listing myths about Americans (one example: Americans are educated - false, the truth is most have not been to college), this book offers practical points. At times it drags, but overall it is a good read. The author has spent time listening to Americans and brings credibility to the subject. "

  • 2 out of 52 out of 52 out of 52 out of 52 out of 5 by Mai Nguyen | 2/20/2014

    " I picked up this book and was charmed by the first few chapters (which was on 10 rules of effective language.) However, as it goes on, I can't stand the book anymore. It goes deep into strategies and cases of effective language that politics and CEO of big companies should use, which I have no care or understanding about. I feel like either I am betrayed or the book loses the personal communication skills that I thought this book might be about. I don't think I'm going to finish this book. "

  • 3 out of 53 out of 53 out of 53 out of 53 out of 5 by Martha | 2/4/2014

    " Good information, but the author thinks too much of himself. I wish he would take his own advise and use coming language. I got tired of hearing lexicon. Who uses that word in a Orval conversation. If you can get past the author,you really can learn a lot about effective communication. "

  • 5 out of 55 out of 55 out of 55 out of 55 out of 5 by Darren | 2/3/2014

    " This book was good in laying open some of the campaign strategies the conservatives have used, and also gave plenty of examples of how candidates are marketed as products. Very good, I'd recommend reading it alongside Neil Postman's Amusing Ourselves to Death and George Lakoff's Don't Think of an Elephant. "

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