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Download Word of Mouth Marketing: How Smart Companies Get People Talking Audiobook

Extended Audio Sample Word of Mouth Marketing: How Smart Companies Get People Talking Audiobook, by Andy Sernovitz
3 out of 53 out of 53 out of 53 out of 53 out of 5 3.00 (252 ratings) (rate this audio book) Author: Andy Sernovitz Publisher: Brilliance Audio Format: Unabridged Audiobook Delivery: Instant Download Audio Length: Release Date: October 2012 ISBN: 9781469249568
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What sparks the irrepressible enthusiasm of Apple, IKEA, Harley-Davidson, Southwest, Zappos, and Patagonia fans? Why is everyone talking about a certain restaurant, car, band, or dry cleaner -- and why are other businesses and products ignored? Why do some products become huge successes without a penny of promotion -- and why do some multi-million-dollar advertising campaigns fail to get noticed? Word of Mouth Marketing--a national bestseller--offers effective ways to make more money by earning the trust of their customers. You'll learn: **The 3 Reasons People Talk About You **The 4 Rules of Word of Mouth Marketing **The 5 Ts of Word of Mouth Marketing **The 6 Big Ideas That Change Marketing Forever In this book, word of mouth expert Andy Sernovitz teaches you exactly how you can create passionate, loyal fans that do your marketing for you, for free. We're going to get specific: where to start, what to do, and how to make it successful. You'll learn how to use word of mouth to become more profitable, how to spend less on marketing, and how to make your customers happier. You'll learn how to be that remarkable company people want to share with their friends. Written by Andy Sernovitz, the founder of the Word of the Mouth Association, this classic work features a foreword by Seth Gordin and afterword by Guy Kawasaki. Download and start listening now!

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Listener Opinions

  • 5 out of 55 out of 55 out of 55 out of 55 out of 5 Rami Kantari | 2/14/2014

    " WOM and buzz marketing and the social web are transforming the universe "

  • 4 out of 54 out of 54 out of 54 out of 54 out of 5 Guilherme Nunes | 2/13/2014

    " Very well written and easy to read. The only thing missing is actually a list of ressources which is much better covered in other books of the same nature (like the Referral Engine) "

  • 5 out of 55 out of 55 out of 55 out of 55 out of 5 Sharilee | 2/11/2014

    " GREAT book for anyone who has a product or service to market, including non-profit organizations. While the book is geared towards businesses, I found myself thinking of ways to use the principles to promote the local PTA and other non-profit organizations I volunteer with. This was one I would love to have every person on my board read. "

  • 4 out of 54 out of 54 out of 54 out of 54 out of 5 Richard Hunt | 2/3/2014

    " Similar in style and tone to Seth Godin (who provided the preface), the author shares key information in an easy-to-retain delivery. While some points seem perhaps obvious at first, this is the first book I've come across where all these idea "lines" are pulled together; you could certainly benefit from using this approach to bolster your business. Best of all, there are approaches detailed here that can be immediately applied and aren't restricted by budget or size. "

  • 5 out of 55 out of 55 out of 55 out of 55 out of 5 Katie | 2/1/2014

    " I think every marketing and PR person, every customer service rep, and every exec should have to read this. Ok, honestly, I thought most of it was pretty obvious, but apparently others don't because NO ONE does it (well, lots do, but not enough). I've been saying for a long time that if one big company decided to have good customer service/support, they'd be a rock star company and I can't figure out why they just don't get it! That said, even if you recognize the concepts as obvious, it's still a good read. It has great examples that you've never thought of and it's inspiring to think outside the box and do an awesome job at word of mouth marketing. "

  • 5 out of 55 out of 55 out of 55 out of 55 out of 5 Andy Sternberg | 1/17/2014

    " One of the more concise, useful, and enjoyable books about marketing in the virally networked age. I recommend this book to anyone involved in sales, promotions, advertising, and marketing of any kind. Valuable lessons, lists, and reminders for beginning and advanced word-of-mouth marketers alike. "

  • 4 out of 54 out of 54 out of 54 out of 54 out of 5 Carmen | 1/15/2014

    " I really enjoyed this "easy to read" start to marketing book. It suggested several ideas that could be implemented with little or no cash. An excellent start to the industry. "

  • 5 out of 55 out of 55 out of 55 out of 55 out of 5 Stephen | 1/5/2014

    " Very fun and easy read full of great ideas. I have used this as a basis for the launch the Sachiway project and am looking forward very much to using the wisdmon in the book to build a fanastic group of connectors. "

  • 4 out of 54 out of 54 out of 54 out of 54 out of 5 Luigi | 1/1/2014

    " A very good read. WOM is much more important than many old school managers realize. Silly really because while the techniques have changed, the tenets haven't. "

  • 3 out of 53 out of 53 out of 53 out of 53 out of 5 Abe | 12/24/2013

    " a book to get you thinking. the hard part for small businesses is how many of the suggestions involve give-aways that can be a challenge for a small company. "

  • 5 out of 55 out of 55 out of 55 out of 55 out of 5 Yan | 12/13/2013

    " A great book about word of mouth marketing. Very easy to read. I like the on-line marketing point, such as using blogs and other social network services; it's a good call at the time the book was published. "

  • 5 out of 55 out of 55 out of 55 out of 55 out of 5 Bobby Rettew | 12/10/2013

    " Great book and fast read! "

  • 3 out of 53 out of 53 out of 53 out of 53 out of 5 Morris | 11/25/2013

    " good actionable ideas but simplistic, "

  • 3 out of 53 out of 53 out of 53 out of 53 out of 5 Andrea Lewis | 10/28/2013

    " Totally worth the $3.52 in library late fees that I incurred. I think this book is a great eye opener for ad professionals that are scratching their heads wondering why their multimillion dollar ad campaigns fail to get noticed. "

  • 5 out of 55 out of 55 out of 55 out of 55 out of 5 Greg | 9/5/2013

    " This is a great primer on embracing word of mouth as a marketing tool for organizations of any kind. Andy does a wonderful job of putting his recommendaitons into simple, easy to explain concepts with straightforward application. A quick read that is full of valuable ideas and information. "

  • 5 out of 55 out of 55 out of 55 out of 55 out of 5 Jaret Manuel | 8/30/2013

    " Nothing earth shattering. Well written and it will get you thinking about ideas to put into action. "

  • 4 out of 54 out of 54 out of 54 out of 54 out of 5 Lori Grant | 8/22/2013

    " A should-read book on buzz/word-of-mouth marketing for the knowledge worker, manager, executive, or entrepreneur. "

  • 2 out of 52 out of 52 out of 52 out of 52 out of 5 Brian Cuban | 8/6/2013

    " Some good points but mostly common sense, Raving Fans and Customer Mania are much better reads on word of mouth marketing. "

  • 5 out of 55 out of 55 out of 55 out of 55 out of 5 Angela | 5/30/2013

    " Quick, easy read that sparked lots of ideas for me. "

  • 4 out of 54 out of 54 out of 54 out of 54 out of 5 David | 5/1/2013

    " Quick read that does a very good job explaining the importance of word of mouth marketing and providing actionable items that any business can put into practice. "

  • 3 out of 53 out of 53 out of 53 out of 53 out of 5 Angela | 2/10/2013

    " sometimes being reminded of the obvious is useful, helpful, and needed. this will be a purchase so I can sticky note it and highlight in the margins. ;) one of those books you can just open up to any page and begin there. "

  • 5 out of 55 out of 55 out of 55 out of 55 out of 5 Hashim Al-Zain | 12/10/2012

    " This book will allow you to look at the obvious and through creativity and a little imagination grow it into something remarkable! Best of all, most of it is free advertising!!! "

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