Word of Mouth Marketing: How Smart Companies Get People Talking Audiobook

" WOM and buzz marketing and the social web are transforming the universe "

" Very well written and easy to read. The only thing missing is actually a list of ressources which is much better covered in other books of the same nature (like the Referral Engine) "

" GREAT book for anyone who has a product or service to market, including non-profit organizations. While the book is geared towards businesses, I found myself thinking of ways to use the principles to promote the local PTA and other non-profit organizations I volunteer with. This was one I would love to have every person on my board read. "

" Similar in style and tone to Seth Godin (who provided the preface), the author shares key information in an easy-to-retain delivery. While some points seem perhaps obvious at first, this is the first book I've come across where all these idea "lines" are pulled together; you could certainly benefit from using this approach to bolster your business. Best of all, there are approaches detailed here that can be immediately applied and aren't restricted by budget or size. "

" One of the more concise, useful, and enjoyable books about marketing in the virally networked age. I recommend this book to anyone involved in sales, promotions, advertising, and marketing of any kind. Valuable lessons, lists, and reminders for beginning and advanced word-of-mouth marketers alike. "

" I really enjoyed this "easy to read" start to marketing book. It suggested several ideas that could be implemented with little or no cash. An excellent start to the industry. "

" Very fun and easy read full of great ideas. I have used this as a basis for the launch the Sachiway project and am looking forward very much to using the wisdmon in the book to build a fanastic group of connectors. "

" A very good read. WOM is much more important than many old school managers realize. Silly really because while the techniques have changed, the tenets haven't. "

" a book to get you thinking. the hard part for small businesses is how many of the suggestions involve give-aways that can be a challenge for a small company. "

" A great book about word of mouth marketing. Very easy to read. I like the on-line marketing point, such as using blogs and other social network services; it's a good call at the time the book was published. "

" Great book and fast read! "

" good actionable ideas but simplistic, "

" Totally worth the $3.52 in library late fees that I incurred. I think this book is a great eye opener for ad professionals that are scratching their heads wondering why their multimillion dollar ad campaigns fail to get noticed. "

" This is a great primer on embracing word of mouth as a marketing tool for organizations of any kind. Andy does a wonderful job of putting his recommendaitons into simple, easy to explain concepts with straightforward application. A quick read that is full of valuable ideas and information. "

" Nothing earth shattering. Well written and it will get you thinking about ideas to put into action. "

" A should-read book on buzz/word-of-mouth marketing for the knowledge worker, manager, executive, or entrepreneur. "

" Some good points but mostly common sense, Raving Fans and Customer Mania are much better reads on word of mouth marketing. "

" Quick, easy read that sparked lots of ideas for me. "

" Quick read that does a very good job explaining the importance of word of mouth marketing and providing actionable items that any business can put into practice. "

" sometimes being reminded of the obvious is useful, helpful, and needed. this will be a purchase so I can sticky note it and highlight in the margins. ;) one of those books you can just open up to any page and begin there. "

" This book will allow you to look at the obvious and through creativity and a little imagination grow it into something remarkable! Best of all, most of it is free advertising!!! "