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Download Word of Mouth Marketing: How Smart Companies Get People Talking Audiobook (Unabridged)

Extended Audio Sample Word of Mouth Marketing: How Smart Companies Get People Talking (Unabridged), by Andy Sernovitz
3 out of 53 out of 53 out of 53 out of 53 out of 5 3.00 (252 ratings) (rate this audio book) Author: Andy Sernovitz Narrator: Dave Mallow Publisher: PressBox Publishing Format: Unabridged Audiobook Delivery: Instant Download Audio Length: Release Date:
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Master word of mouth marketing with this fun, practical, hands-on guide.

With straightforward advice and humor, word of mouth expert Andy Sernovitz will show you how the world's most respected and profitable companies get their best customers for free through the power of word of mouth.

Learn the five essential steps that make word of mouth work and everything you need to get started. Understand how easy it is to work with social media, viral marketing, evangelists, and buzz. Start using simple techniques that start conversations:

  • 3 Reasons People Talk About You
  • 4 Rules of Word of Mouth Marketing
  • 5 Ts of Word of Mouth Marketing
  • 6 Big Ideas: Deep Stuff That Changes Marketing Forever

Find out what sparks the irrepressible enthusiasm of Apple and TiVo fans. Understand why everyone is talking about a certain restaurant, car, band, or dry cleaner -- and why other businesses and products are ignored. Discover why some products become huge successes without a penny of promotion -- and why some multi-million-dollar advertising campaigns fail to get noticed.

Open your eyes to a new way of doing business: Honest marketing makes more money, because customers who trust you will talk about you. Learn how to be the remarkable company that people want to share with their friends.

Download and start listening now!


Listener Opinions

  • 5 out of 55 out of 55 out of 55 out of 55 out of 5 by Rami Kantari | 2/14/2014

    " WOM and buzz marketing and the social web are transforming the universe "

  • 4 out of 54 out of 54 out of 54 out of 54 out of 5 by Guilherme Nunes | 2/13/2014

    " Very well written and easy to read. The only thing missing is actually a list of ressources which is much better covered in other books of the same nature (like the Referral Engine) "

  • 5 out of 55 out of 55 out of 55 out of 55 out of 5 by Sharilee | 2/11/2014

    " GREAT book for anyone who has a product or service to market, including non-profit organizations. While the book is geared towards businesses, I found myself thinking of ways to use the principles to promote the local PTA and other non-profit organizations I volunteer with. This was one I would love to have every person on my board read. "

  • 4 out of 54 out of 54 out of 54 out of 54 out of 5 by Richard Hunt | 2/3/2014

    " Similar in style and tone to Seth Godin (who provided the preface), the author shares key information in an easy-to-retain delivery. While some points seem perhaps obvious at first, this is the first book I've come across where all these idea "lines" are pulled together; you could certainly benefit from using this approach to bolster your business. Best of all, there are approaches detailed here that can be immediately applied and aren't restricted by budget or size. "

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