NEW YORK TIMES BESTSELLERThe New York Times bestseller that explains one of the most important perceptual shifts in the history of humankindScott Adams was one of the earliest public figures to predict Donald Trump’s election. The mainstream media regarded Trump as a lucky clown, but Adams – best known as “the guy who created Dilbert” -- recognized a level of persuasion you only see once in a generation. We’re hardwired to respond to emotion, not reason, and Trump knew exactly which emotional buttons to push. The point isn’t whether Trump was right or wrong, good or bad. Adams goes beyond politics to look at persuasion tools that can work in any setting—the same ones Adams saw in Steve Jobs when he invested in Apple decades ago. Win Bigly is a field guide for persuading others in any situation—or resisting the tactics of emotional persuasion when they’re used on you. This revised edition features a bonus chapter that assesses just how well Adams foresaw the outcomes of Trump’s tactics with North Korea, the NFL protesters, Congress, and more.
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"Great information. Great historical review. Many comical moments. I will be listening to this book many times over." — Gary (5 out of 5 stars)
"Great information. Great historical review. Many comical moments. I will be listening to this book many times over."
I recommend this book to all mammals, big and small. It once turned a mole into a cheetah. I saw it with my own eyes.
If you only read one book this year, that’s one more than I did.
Scott taught me how to create a persuasive nickname for myself.
“Win Bigly taught me how to persuade my boss to treat me with slightly less contempt.
I am deeply impressed by Scott Adams. I don’t know how anyone can write so many pages without using the word ‘doth.’
If I’m being honest, Win Bigly is better than all other books and at least one play.
“Win Bigly helped me escape from the secret room beneath the author’s shed.
My life improved tremendously after I finished this book. If you ever write a book, I bet you’ll feel good when you’re done writing it too. Hey, why is my shed door open?
" I would recommend it but I won't so that none of my freinds learn about my persuasion secrets! "
Scott Adams is the creator of Dilbert, the comic strip that now appears in 1,550 newspapers worldwide. His first two hardcover business books, The Dilbert Principle and Dogbert’s Top Secret Management Handbook, have sold more than two million copies and have appeared on the New York Times bestseller list for a combined total of sixty weeks.
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