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3 out of 53 out of 53 out of 53 out of 53 out of 5 3.00 (2,334 ratings) (rate this audio book) Author: Jeff Jarvis Narrator: Jeff Jarvis Publisher: HarperCollins Format: Unabridged Audiobook Delivery: Instant Download Audio Length: Release Date: January 2009 ISBN: 9780061729843
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A bold and vital book that asks and answers the most urgent question of today: What Would Google Do?

In a book that's one part prophecy, one part thought experiment, one part manifesto, and one part survival manual, internet impresario and blogging pioneer Jeff Jarvis reverse-engineers Google—the fastest-growing company in history—to discover forty clear and straightforward rules to manage and live by. At the same time, he illuminates the new worldview of the internet generation: how it challenges and destroys, but also opens up vast new opportunities. His findings are counterintuitive, imaginative, practical, and above all visionary, giving readers a glimpse of how everyone and everything—from corporations to governments, nations to individuals—must evolve in the Google era.

Along the way, he looks under the hood of a car designed by its drivers, ponders a worldwide university where the students design their curriculum, envisions an airline fueled by a social network, imagines the open-source restaurant, and examines a series of industries and institutions that will soon benefit from this book's central question.

The result is an astonishing, mind-opening book that, in the end, is not about Google. It's about you.

Download and start listening now!

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Quotes & Awards

  • “[Jarvis’s] observations are worth reading…We’re never going to unplug the Internet, so read this book with the long view in mind. Mr. Jarvis’s rules don’t all apply to you, but they’re all true enough for someone.”

    Wall Street Journal

  • “Jarvis, proprietor of the influential media blog BuzzMachine, gleans maxims from Google’s successful strategies that occasionally sound like doublespeak (Free is a business model! Abundance is the new scarcity! Correcting yourself enhances credibility!). But they boil down to practical suggestions.”

    Time

  • “Blogger/columnist Jeff Jarvis’s treatise on how—and why—companies should think and act like Google brings to mind several trite words from the world of literary criticism: eye-opening, thought-provoking and enlightening.”

    USA Today

  • What Would Google Do? is an exceptional book that captures the massive changes the internet is effecting in our culture, in marketing, and in advertising.”

    Craig Newmark, founder of Craigslist

  • “Google is not just a company, it is an entirely new way of thinking about understanding who we are and what we want. Jarvis has done something really important: extend that approach to business and culture, revealing just how revolutionary it is.”

    Chris Anderson, author of The Long Tail

  • “Jeff Jarvis has written an indispensable guide to the business logic of the networked era, because he sees the opportunities in giving the people control, and understands the risks in letting your competitors get there first.”

    Clay Shirky, author of Here Comes Everybody

  • “[Jarvis’s] bold thinking and prodigious faith results in a rollicking sermon on reinvention and reinvigoration.”

    Miami Herald

  • “[Jarvis] is an intelligent observer of technology and the media and has intellectual scruples…[T]here are lessons to be learnt from Google and its single-minded determination to change how business is done.”

    Financial Times

  • “Jeff Jarvis’s What Would Google Do? is a divining rod for anyone looking for ways to hit real paydirt in the new territory of Web 2.0 marketing. Jarvis has a sharp eye for what is relevant, real, and actionable. Isn’t that what we all need today?”

    Marc Benoiff, chairman and CEO, salesforce.com

  • An Audie Award Finalist
  • A Business Week Bestseller

Listener Opinions

  • 5 out of 55 out of 55 out of 55 out of 55 out of 5 sundeep | 2/12/2014

    " One of the few "must read" books for Internet entrepreneurs in a long while. "

  • 5 out of 55 out of 55 out of 55 out of 55 out of 5 Shawn | 2/5/2014

    " A must for anyone wanting to understand the new online economy and how to run a business in the real world of today. "

  • 4 out of 54 out of 54 out of 54 out of 54 out of 5 Erin | 2/1/2014

    " Just started....Should be an interesting read... "

  • 3 out of 53 out of 53 out of 53 out of 53 out of 5 Shaheen | 1/31/2014

    " Some interesting points, though a bit aggressive. I like how he trashes printed books...in a printed book. "

  • 4 out of 54 out of 54 out of 54 out of 54 out of 5 John | 1/27/2014

    " "Great book, will make you think what other industry can be Googleified..." "

  • 3 out of 53 out of 53 out of 53 out of 53 out of 5 Amanda | 1/12/2014

    " This book was pretty interesting and informative, but it wasn't really for me. A lot of it really pertains to how to set up your own business and alas, that is not me. That's cool though, not the book's fault, it's my own for not realizing that before I got into it. "

  • 3 out of 53 out of 53 out of 53 out of 53 out of 5 Shishir | 1/12/2014

    " good vision of digital age (little idealistic) "

  • 2 out of 52 out of 52 out of 52 out of 52 out of 5 Allisonperkel | 12/31/2013

    " Dated and shallow: at least for someone who has some knowledge of the internet. This feels like a things friedman book. "

  • 2 out of 52 out of 52 out of 52 out of 52 out of 5 Jeff | 12/31/2013

    " I got bored with the uncritical "Google is awesome and you're not." pretext of the book halfway through. I wanted more facts, fewer anecdotes. "

  • 4 out of 54 out of 54 out of 54 out of 54 out of 5 Julia | 12/17/2013

    " wow, this book pretty much got me into business school...i recommend it to anyone that's trying to learn more about web 2.0, new media, and business. "

  • 3 out of 53 out of 53 out of 53 out of 53 out of 5 Tiffany | 12/17/2013

    " Haven't finished it and probably won't. It has some good info if you're planning on running your own internet-based business, but the guy seemed a little full of himself, and I just couldn't get past it. "

  • 5 out of 55 out of 55 out of 55 out of 55 out of 5 Alessandro | 12/3/2013

    " Extremely interesting, in particular the first part! "

  • 2 out of 52 out of 52 out of 52 out of 52 out of 5 Marie Phd | 3/27/2013

    " just another mary sue for the Silicon Valley alpha geeks. "

  • 5 out of 55 out of 55 out of 55 out of 55 out of 5 David Frees | 1/18/2013

    " Just getting started with What Would Google Do? Looking forward to learning some interesting insights. "

  • 5 out of 55 out of 55 out of 55 out of 55 out of 5 Luigi | 2/21/2012

    " This should be compulsory for all people in management positions or who own their own businesses, or are planning to go into business. "

  • 5 out of 55 out of 55 out of 55 out of 55 out of 5 Jorge | 2/5/2012

    " Great book, Very well written. "

  • 2 out of 52 out of 52 out of 52 out of 52 out of 5 Jay | 10/25/2011

    " Applies the title question to other industries for a majority of the book. Didn't catch anything earth shattering in this one. "

  • 2 out of 52 out of 52 out of 52 out of 52 out of 5 Jeff | 3/27/2011

    " I got bored with the uncritical "Google is awesome and you're not." pretext of the book halfway through. I wanted more facts, fewer anecdotes. "

  • 5 out of 55 out of 55 out of 55 out of 55 out of 5 Owen | 3/5/2011

    " I love the forward thinking of Google, Jeff Jarvis gets under the hood a little bit, I want him to go deeper though. Good book for anyone doing business in the digital realm, and a great book for those who are not doing business online, you'll see whats coming. "

  • 4 out of 54 out of 54 out of 54 out of 54 out of 5 Will | 1/7/2011

    " It starts off slow and finishes redundant but the meat of the book makes you wish for Google to take over the world...if they haven't already. "

  • 4 out of 54 out of 54 out of 54 out of 54 out of 5 Mary | 12/2/2010

    " I found WWGD very interesting and helpful for this new millennia of the interwebs. "

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About the Author
Author Jeff Jarvis

Jeff Jarvis is the proprietor of one of the Web’s most popular and respected blogs about the Internet and media, Buzzmachine.com. He also writes the new media column for the London Guardian. He was named one of one hundred worldwide media leaders by the World Economic Forum at Davos in 2007 and 2008, and he was the creator and founding editor of Entertainment Weekly. He is on the faculty of the City University of New York Graduate School of Journalism in New York City.