Extended Audio Sample

Download What Great Salespeople Do: The Science of Selling Through Emotional Connection and the Power of Story Audiobook (Unabridged)

Extended Audio Sample What Great Salespeople Do: The Science of Selling Through Emotional Connection and the Power of Story (Unabridged), by Michael Bosworth
3 out of 53 out of 53 out of 53 out of 53 out of 5 3.00 (4 ratings) (rate this audio book) Author: Michael Bosworth Narrator: Ben Zoldan Publisher: McGraw-Hill Format: Unabridged Audiobook Delivery: Instant Download Audio Length: Release Date:
Coming Soon! We're adding audiobooks daily and hope to make this one available for download very soon. Submit your vote below to let us know you really crave this title!
Vote this up! This audiobook has 2 votes

This groundbreaking book offers extraordinary insight into the greatest mystery in sales: how the very best salespeople consistently and successfully influence change in others, inspiring their customers to say yes.

Top-performing salespeople have always had a knack for forging connections and building relationships with buyers. Until now, this has been considered an innate talent. What Great Salespeople Do challenges some of the most widely accepted paradigms in selling in order to prove that influencing change in buyers is a skill that anyone can learn.

The creator of Solution Selling and CustomerCentric Selling, Michael Bosworth, along with veteran sales executive Ben Zoldan, synthesize discoveries in neuroscience, psychology, sociology, anthropology, and other disciplines, combining it all into a field-tested framework helping you break down barriers, build trust, forge meaningful relationships, and win more customers. This book teaches you how to:

  • Relax a buyer's skepticism while activating the part of his or her brain where trust is formed and connections are forged
  • Use the power of story to influence buyers to changeMake your ideas, beliefs, and experiences 'storiable using a proven story structure
  • Build a personal inventory of stories to use throughout your sales cycle
  • Tell your stories with authenticity and real passion
  • Use empathic listening to get others to reveal themselves
  • Incorporate storytelling and empathic listening to achieve collaborative conversations with buyers

Breakthroughs in neuroscience have determined that people don't make decisions solely on the basis of logic; in fact, emotions play the dominant role in most decision-making processes. What Great Salespeople Do gives you the tools and techniques to influence change and win more sales.

Download and start listening now!

BK_GRAW_000118
Write a Review
What is FlexPass?
  • Your first audiobook is just $5.95
  • Over 90% are at or below $12.95
  • "LOVE IT" guarantee
  • No time limits or expirations