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Download What Clients Love: A Field Guide to Growing Your Business Audiobook

Extended Audio Sample What Clients Love: A Field Guide to Growing Your Business, by Harry Beckwith
3 out of 53 out of 53 out of 53 out of 53 out of 5 3.00 (94 ratings) (rate this audio book) Author: Harry Beckwith Narrator: Harry Beckwith Publisher: Hachette Audio Format: Abridged Audiobook Delivery: Instant Download Audio Length: Release Date:
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Harry Beckwith is the author of Selling the Invisible and The Invisible Touch, both marketing classics. Now he applies his unparalleled clarity, insight, humor and expertise to a new age of mass communication and mass confusion. What Clients Love will help you stand out from the crowd - and sell anything to anyone.

From making a pitch to building a brand, from designing a logo to closing a sale, this is a field guide to take with you to the front lines of today's business battles. Filled with real tales of success and failure, it shows you how to:

  • Fly a Jefferson Airplane. Everyone knows there's a Jefferson Monument, but a Jefferson Airplane? A brilliant, attention-grabbing name often includes the unexpected and the absurd.
  • Strike with a Velvet Sledgehammer. It's not a hard sell. It's not exactly soft. Selling well means finding the fine line between modesty and bragging, and driving the message home.
  • Speak to the Frenchman on the Street. A French mathematician believed that no theory was complete until you could explain it to the first person you meet on the street.
  • Dress Julia Roberts. Why one scene from Pretty Woman can enlighten you more than a full year of study at a top business school. Download and start listening now!

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    Listener Opinions

    • 4 out of 54 out of 54 out of 54 out of 54 out of 5 by Krista Goon | 9/20/2012

      " Short bytes on selling and marketing of services. Good for people in business who need quick reminders. "

    • 5 out of 55 out of 55 out of 55 out of 55 out of 5 by Cyndi | 5/22/2012

      " An awesome book for business "

    • 5 out of 55 out of 55 out of 55 out of 55 out of 5 by Promod Sharma | 3/8/2011

      " Read this after Selling The Invisible. Here Harry shares lessons he learned since that book. "

    • 3 out of 53 out of 53 out of 53 out of 53 out of 5 by Andy Mcilwain | 3/1/2011

      " I'm a fan of Selling The Invisible and The Invisible Touch, two of Harry Beckwith's other titles. Unfortunately, What Clients Love just doesn't match up to either of those books. "

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    About the Author
    Author Harry Beckwith

    Harry Beckwith heads Beckwith Partners, a marketing firm that advises more than twenty Fortune 200 clients and dozens of venture-capitalized start-ups on branding and positioning. A Phi Beta Kappa graduate of Stanford, Beckwith is an internationally acclaimed speaker. His fourteen-year speaking career includes presentations to companies including General Motors, Target, and Microsoft. He is the bestselling author of five books, which, collectively, have been translated into twenty-three languages. He lives in Minneapolis.