Extended Audio Sample

Download What Business Are You In? Audiobook (Unabridged)

Extended Audio Sample What Business Are You In? (Unabridged) Audiobook, by Ted Levitt
3 out of 53 out of 53 out of 53 out of 53 out of 5 3.00 (354 ratings) (rate this audio book) Author: Ted Levitt Narrator: Deaver Brown Publisher: Simply Magazine Format: Unabridged Audiobook Delivery: Instant Download Audio Length: Release Date: December 2010 ISBN:
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This Harvard Business Review (HBR) article focuses on Ted Levitt's classic question, What Business Are You In? and what are you doing about it? He provides the classic example of why the Canadian railroads succeeded in the mid-20th century while the American ones faltered. The Canadians identified their business as transportation unlike the Americans who narrowly focused on being railroads. Therefore, the Canadians expanded into air and bus travel, as well as hotels and resorts for people to stay at on their trips. The Americans stayed focused on their railroads, missed these other opportunities, and saw much of their base business wither away.

This audiobook includes six best-selling articles by HBS professor Ted Levitt: Marketing Myopia, After the Sale is Over, Marketing Success through Differentiation of Anything, Production Line Approach to Service, The Globalization Approach to Markets, and Creativity Is Not Enough.

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Listener Opinions

  • 5 out of 55 out of 55 out of 55 out of 55 out of 5 Emily | 1/20/2014

    " This book is essential to anyone who enters the business world, especially sports marketing. Order your on copy for future reference. It is easy to read and insightful! "

  • 5 out of 55 out of 55 out of 55 out of 55 out of 5 Mark C'de Baca | 12/26/2013

    " Probably the best business book I've read! "

  • 5 out of 55 out of 55 out of 55 out of 55 out of 5 Stephen | 12/21/2013

    " When I applied some of McCormack's rules to my office life my stress level dropped in half. Highly recommended. "

  • 3 out of 53 out of 53 out of 53 out of 53 out of 5 Muhammad Arrabi | 12/14/2013

    " good anecdotes and advice. not a deep book. good read for Mark McCormack fans. "

  • 2 out of 52 out of 52 out of 52 out of 52 out of 5 towner77 | 12/10/2013

    " Based on recommendation from Geoff Karch, and the fact that it was NYT Bestseller. Didn't really appreciate the book that much. "

  • 3 out of 53 out of 53 out of 53 out of 53 out of 5 Nitish Gupta | 11/26/2013

    " Management book for executives. Interesting how the whole sales and corporate world works. "

  • 3 out of 53 out of 53 out of 53 out of 53 out of 5 David | 8/23/2013

    " Filled with anecdotes and not many concrete strategies, "What They Don't Teach You" is an interesting collection of advice from a guy who's "been there." This book seems like something you might want to keep on your shelf and open up once in a while when you get stuck or need some good ideas. "

  • 5 out of 55 out of 55 out of 55 out of 55 out of 5 Carlos Velasco | 7/11/2013

    " Selling is what they don't teach you at Harvard Business School. ;-) Of course the book is loaded with useful facts from a real-world businessman. Street smarts will love this one from the late Mark McCormack. "

  • 4 out of 54 out of 54 out of 54 out of 54 out of 5 J. R. Martin | 5/4/2013

    " Read many years ago when tarnsitioning from the Navy to civilian life. Very insightful. Should be required reading for all college graduates. "

  • 3 out of 53 out of 53 out of 53 out of 53 out of 5 Randy | 3/22/2013

    " Good. If you work in corporate america and trying to find small secrets to the business world. "

  • 5 out of 55 out of 55 out of 55 out of 55 out of 5 Suzy | 1/18/2013

    " One of the best corporate politics books I have ever read. Great at talking about dealing with, and reading, people; especially from higher up in the corporate ladder. "

  • 4 out of 54 out of 54 out of 54 out of 54 out of 5 Frank | 1/7/2013

    " good read for recent business grads "

  • 3 out of 53 out of 53 out of 53 out of 53 out of 5 Tree | 6/9/2012

    " A pretty good book, with some tips that still resonate after all these years. But others - such as how to take notes to later transcribe to your ledger - are slightly outdated. "

  • 2 out of 52 out of 52 out of 52 out of 52 out of 5 John Maguire | 6/4/2012

    " Didn't work for me. Found the endless examples of how fabulously the author dealt with challenges to be a bit off putting. "

  • 4 out of 54 out of 54 out of 54 out of 54 out of 5 Dita | 3/20/2012

    " Beside me on my desk "

  • 5 out of 55 out of 55 out of 55 out of 55 out of 5 Junaid Noor | 2/9/2012

    " One of the best business books written giving an insider view of the world of business. "

  • 4 out of 54 out of 54 out of 54 out of 54 out of 5 Charles Vasanthkumar | 11/10/2011

    " Every aspiring Management Student must read this book since it provides practical inputs which are not taught in Bschools. "

  • 4 out of 54 out of 54 out of 54 out of 54 out of 5 Wayne Zill | 8/26/2011

    " This is a solid business book to read and gain "other" insight. "

  • 4 out of 54 out of 54 out of 54 out of 54 out of 5 Robert Day | 8/22/2011

    " I think I read it for the interesting stories - not really for my aspirations.. I think. "

  • 5 out of 55 out of 55 out of 55 out of 55 out of 5 Nathan | 5/16/2011

    " This book was very insightful. This is a must for anyone who wants to increase their savvy. "

  • 5 out of 55 out of 55 out of 55 out of 55 out of 5 Julie | 4/1/2011

    " I learned a lot about business by reading and re-reading this book. It really helped me in conversing with high-placed business people, and in dealing with internal situations as well. Mostly it taught me how to be tough but not offensive. "

  • 5 out of 55 out of 55 out of 55 out of 55 out of 5 Darius Torres | 12/8/2010

    " I'll just say this: If i had read this before, i could have avoided many mistakes in business. "

  • 3 out of 53 out of 53 out of 53 out of 53 out of 5 Gene | 11/19/2010

    " an older text so lots of the references are amusingly old school but some are presciently relevant.

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