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Download What Business Are You In? Audiobook (Unabridged)

Extended Audio Sample What Business Are You In? (Unabridged), by Ted Levitt
3 out of 53 out of 53 out of 53 out of 53 out of 5 3.00 (354 ratings) (rate this audio book) Author: Ted Levitt Narrator: Deaver Brown Publisher: Simply Magazine Format: Unabridged Audiobook Delivery: Instant Download Audio Length: Release Date:
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This Harvard Business Review (HBR) article focuses on Ted Levitt's classic question, What Business Are You In? and what are you doing about it? He provides the classic example of why the Canadian railroads succeeded in the mid-20th century while the American ones faltered. The Canadians identified their business as transportation unlike the Americans who narrowly focused on being railroads. Therefore, the Canadians expanded into air and bus travel, as well as hotels and resorts for people to stay at on their trips. The Americans stayed focused on their railroads, missed these other opportunities, and saw much of their base business wither away.

This audiobook includes six best-selling articles by HBS professor Ted Levitt: Marketing Myopia, After the Sale is Over, Marketing Success through Differentiation of Anything, Production Line Approach to Service, The Globalization Approach to Markets, and Creativity Is Not Enough.

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Listener Opinions

  • 5 out of 55 out of 55 out of 55 out of 55 out of 5 by Emily | 1/20/2014

    " This book is essential to anyone who enters the business world, especially sports marketing. Order your on copy for future reference. It is easy to read and insightful! "

  • 5 out of 55 out of 55 out of 55 out of 55 out of 5 by Mark C'de Baca | 12/26/2013

    " Probably the best business book I've read! "

  • 5 out of 55 out of 55 out of 55 out of 55 out of 5 by Stephen | 12/21/2013

    " When I applied some of McCormack's rules to my office life my stress level dropped in half. Highly recommended. "

  • 3 out of 53 out of 53 out of 53 out of 53 out of 5 by Muhammad Arrabi | 12/14/2013

    " good anecdotes and advice. not a deep book. good read for Mark McCormack fans. "

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