If you assess your organization's needs and choose technology effectively, you will gain an edge over your competitors. Peter Cunningham outlines a plan for understanding and utilizing the changes in information technology. Cunningham, a specialist in analyzing and forecasting major trends in the information industry, explains the competitive power of electronic commerce. He also contends that you must consider downsizing, outsourcing, or networking in order to compete effectively in today's business world. Download and start listening now!