How to build
trust—and how to keep it.
In this enlightening guide developed from his popular Trust Works! training program, #1
bestselling author and management guru Ken Blanchard turns his vast knowledge
and insight to one of the most timely and complex issues that affects all areas
of our lives.
Once upon a time, a dog and a cat lived together with
other animals and the humans who cared for them. But canine and feline did not
trust each other—a situation that led to fighting, backbiting, and sabotaging
that soon affected the whole household. Unless their conflict was resolved, all
of the pets would lose their home. Fortunately, a wise old parrot stepped in,
teaching dog and cat the ABCs of trust. As each became aware of the unconscious
behaviors at the root of their hostility, dog and cat discovered how to change
their behavior—a mutual transformation that created a happy, productive
environment for all.
Ken Blanchard applies this fable to real-life situations
to show anyone how to get along better with those around them. He outlines his “ABCD”
trust model and uses it to address the factors that lead to discord, including
low morale, miscommunication, poor response to problems and issues, and
In today’s polarized society, building trust—and
sustaining it—has never been more important or seemingly elusive. Trust Works! provides a common language
and essential skills that can replace dissension with peace and cooperation and
help us all work together productively and in harmony. Download and start listening now!