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Download Trust-Based Selling: Using Customer Focus and Collaboration to Build Long-Term Relationships Audiobook (Unabridged)

Extended Audio Sample Trust-Based Selling: Using Customer Focus and Collaboration to Build Long-Term Relationships (Unabridged), by Charles H. Green
0 out of 50 out of 50 out of 50 out of 50 out of 5 0.00 (0 ratings) (rate this audio book) Author: Charles H. Green Narrator: Kirby Heyborne Publisher: McGraw-Hill Format: Unabridged Audiobook Delivery: Instant Download Audio Length: Release Date:
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Sales based on trust are uniquely powerful. Learn from Charles Green, co-author of the best seller The Trusted Advisor how to deserve and, therefore, earn a buyer's trust.

Buyers prefer to buy from people they trust. However, salespeople are often mistrusted. Trust-Based Selling shows how trust between buyer and seller is created and explains how both sides benefit from it. Heavy with practical examples and suggestions, the book reveals why trust goes hand-in-hand with profit; how trust differentiates you from other sellers; and how to create trust in negotiations, closings, and when answering the six toughest sales questions. Trust-Based Selling, a must for anyone in sales, is especially invaluable for sellers of complex, intangible services.

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About the Author

Charles H. Green is president of Trusted Advisor Associates, which focuses on trust-based client and customer relationships. A former consultant, he has taught in executive education programs at Columbia and Kellogg business schools. He lives in Morristown, New Jersey.