The new business management model begins with customer focus and ends with customer satisfaction. Companies intent on tracking their customers changing requirements and improving their services are encouraging their employees to interact with customers on a frequent basis. In an effort to learn more about what customers want, they have demonstrated that strengthening relationships with customers is critical to sustained growth and profitability. Total Quality Management - Customers and Products explores how customer requirements and satisfaction dictate a company's direction and actions. If you want to know how today's most successful companies are getting the most from their quality initiatives, listen to Total Quality Management. It lays out the best practices for you to put to work today. Download and start listening now!