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Download The Victory Lab: The Secret Science of Winning Campaigns Audiobook (Unabridged)

Extended Audio Sample The Victory Lab: The Secret Science of Winning Campaigns (Unabridged), by Sasha Issenberg
3 out of 53 out of 53 out of 53 out of 53 out of 5 3.00 (255 ratings) (rate this audio book) Author: Sasha Issenberg Narrator: Michael Goldstrom Publisher: Random House Format: Unabridged Audiobook Delivery: Instant Download Audio Length: Release Date:
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The book Politico calls Moneyball for politics shows how cutting-edge social science and analytics are reshaping the modern political campaign.

Renegade thinkers are crashing the gates of a venerable American institution, shoving aside its so-called wise men and replacing them with a radical new data-driven order. We've seen it in sports, and now in The Victory Lab, journalist Sasha Issenberg tells the hidden story of the analytical revolution upending the way political campaigns are run in the 21st century.

The Victory Lab follows the academics and maverick operatives rocking the war room and re-engineering a high-stakes industry previously run on little more than gut instinct and outdated assumptions. Armed with research from behavioural psychology and randomized experiments that treat voters as unwitting guinea pigs, the smartest campaigns now believe they know who you will vote for even before you do. Issenberg tracks these fascinating techniques - which include cutting-edge persuasion experiments, innovative ways to mobilize voters, heavily researched electioneering methods - and shows how our most important figures, such as Barack Obama and Mitt Romney, are putting them to use with surprising skill and alacrity.

Provocative, clear-eyed and energetically reported, The Victory Lab offers iconoclastic insights into political marketing, human decision-making, and the increasing power of analytics.

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Listener Opinions

  • 3 out of 53 out of 53 out of 53 out of 53 out of 5 by Ben | 2/20/2014

    " Once it gets past some overly long history of the political science in the field dating back to the early parts of the last century, it gets pretty interesting. The discussion of the randomized experiments does a nice job conveying goals and ideas in layman's terms. What's interesting though is so much of the book focuses on tricks used to get people to vote, almost none of which involve a specific candidate. That raises the question of how much does the candidate even matter? Or put another way, how much of a worse candidate does one need to be compared to another to have the turnout things not make a difference in making them competitive? Or is it just that those tricks help bolster already well regarded candidates? "

  • 4 out of 54 out of 54 out of 54 out of 54 out of 5 by Tim Byron | 2/15/2014

    " An interesting view into the world of political campaign research in modern US politics, and the way that politicians from Rick Perry to Barack Obama used scientific research on what works to get out the vote, and how this developed and continues to develop. A lot of the research ends up being basically exploiting social psychology and cognitive biases, and it's fascinating to read about this stuff getting exploited in politics, to see that Obama's campaign are doing A/B tests and the like. I'm curious to read a sequel/update on what happened in the most recent campaign, and especially why Romney seemed sure he'd win. "

  • 3 out of 53 out of 53 out of 53 out of 53 out of 5 by Chuck O'Connor | 2/13/2014

    " Great insights into the transformation of political campaigns from guru opinion contests to experimental models driven by empirical rigor. The narrative is clunky however because the author chooses to focus on disparate episodes that make up this transformation. It would have been interesting to approach the story with the kind of seamless information presentation found in the algorithmic strategies he describes. A very exciting story though for people like me who work in communications strategy and are interested in big data. "

  • 4 out of 54 out of 54 out of 54 out of 54 out of 5 by Ak-75 Harris | 2/9/2014

    " Not as innovative or cutting edge as it wants to be, but a good look at how to get more value for money in campaigning. "

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