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Download The Riddle: Where Ideas Come from and How to Have Better Ones Audiobook

Extended Audio Sample The Riddle: Where Ideas Come from and How to Have Better Ones, by Andrew Razeghi
4 out of 54 out of 54 out of 54 out of 54 out of 5 4.00 (23 ratings) (rate this audio book) Author: Andrew Razeghi Narrator: Jim Bond Publisher: Brilliance Audio Format: Abridged Audiobook Delivery: Instant Download Audio Length: Release Date:
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Artists, scientists, and entrepreneurs thrive on their ability to be creative. New wealth flows to those who successfully introduce new ideas.

While organizations claim to value creativity, they are often at a loss when attempting to conjure up novel ideas, particularly in a world where technology has made information readily available to everyone. As a result, leaders ask, Where will the next big idea come from? In response, they allocate significant resources for innovation; however the source of creative inspiration has remained a mystery.

Science has shown that it's possible to create conditions under which the mind is more prepared to have insights, or aha! moments. In this fascinating book, Andrew Razeghi examines the precursors to creative insight and offers clear-cut methods for making Eureka moments routine practice rather than lucky accidents.

Combining the latest scientific research, interviews with current innovators, and studies of history's most creative minds, he dissects the creative process and presents a practical approach for inspiring innovation.

The Riddle illustrates how replicating these precursors - curiosity, constraints, connections, conventions, and codes - can increase your odds of success at innovation. For example, the author reveals how to inspire creativity through controllable and reproducible thoughts and behaviors, such as altering your mood, changing the context in which you solve problems, creating metaphors, and even simply writing things down. He also explores the role of sleep, memory, and ethnicity as they pertain to creative insight.

The Riddle takes the mystery out of the creative process and plants it squarely in the realm of the scientific. Using the techniques outlined in this audiobook, innovators can draw on the Eureka moment again and again. Download and start listening now!

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Listener Opinions

  • 4 out of 54 out of 54 out of 54 out of 54 out of 5 by Lori Grant | 8/31/2012

    " A should-read book on creative frameworks in self development for knowledge workers, managers, executives, and entrepreneurs. "

  • 5 out of 55 out of 55 out of 55 out of 55 out of 5 by Annabelle | 10/8/2010

    " AWESOME. Honestly belive this is one of the 10 best books I have ever read. I am ordering one for both my children. There is a piece of wisdom on everysecond page. A must read for those that make their living from ideas.
    It is a keeper. "

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