Extended Audio Sample

Download The Power of Why: Breaking Out in a Competitive Marketplace Audiobook (Unabridged)

Extended Audio Sample The Power of Why: Breaking Out in a Competitive Marketplace (Unabridged) Audiobook, by C. Richard Weylman
0 out of 50 out of 50 out of 50 out of 50 out of 5 0.00 (0 ratings) (rate this audio book) Author: C. Richard Weylman Narrator: Jeff Cummings Publisher: Brilliance Audio Format: Unabridged Audiobook Delivery: Instant Download Audio Length: Release Date: April 2013 ISBN:
Coming Soon! We're adding audiobooks daily and hope to make this one available for download very soon. Submit your vote below to let us know you really crave this title!
Vote this up! This audiobook has 1 votes

Does your competitor always get the sale, even though your products and service are just as good - if not better? Why are some companies' once-trusted brands now deemed worthless? Do you have to continually sell to your existing customers as though they are brand-new ones?

After many years of diligent research and work with a wide range of clients, consultant and speaker C. Richard Weylman has found the answer to these questions. The truth is, customers don't care if a business is different or that its products are unusual. Trumpeting achievements like We were voted #1 again, Rated best service three years running, or We're experienced! doesn't engage buyers emotionally. That's seller-centric thinking in a buyer-centric world.

When customers are deciding where to buy, they have one thing in mind: Why should I do business with this company? Will it solve my problem today? Buyers want to do business with companies that are willing to make a customer-centric promise of expected outcome: up-front and unconditional. This isn't just a slogan; it has to be in the company's DNA, consistently delivered through all parts of the organization. Think Michelin, whose promise - A better way forward - centers on the consumer, a shift that helped it pull ahead of rival Goodyear, which continues to trumpet its products' popularity.

The Power of Why tells listeners how to elevate their business performance regardless of their situation or position. Offering the same actionable, hands-on strategies Weylman has used to help companies of all sizes grow in the toughest conditions, The Power of Why is the new manual for business survival and growth.

Download and start listening now!

BK_BRLL_004901
Write a Review
What is FlexPass?
  • Your first audiobook is just $5.95
  • Over 90% are at or below $12.95
  • "LOVE IT" guarantee
  • No time limits or expirations
About the Author
C. Richard Weylman , Chairman of Weylman Consulting Group and CEO of The Weylman Center for Excellence in Practice Management, is a highly sought-after sales and marketing consultant, speaker, and media expert. His writings have been featured in Investment Advisor, Fundfire, NALU, GAMA News Journal, and on WSJ.com and Forbes.com.
About the Narrator

Jeff Cummings, as an audiobook narrator, has won both an Earphones Award and the prestigious Audie Award in 2015 for Best Narration in Science and Technology. He is also a twenty-year veteran of the stage, having worked at many regional theaters across the country, from A Contemporary Theatre in Seattle and the Alliance Theatre in Atlanta to the Utah Shakespeare Festival in Cedar City and the International Mystery Writers’ Festival in Owensboro, Kentucky. He also spent seven seasons with the Oregon Shakespeare Festival.