Download The Power of Why: Breaking Out in a Competitive Marketplace Audiobook

The Power of Why: Breaking Out in a Competitive Marketplace Audiobook, by C. Richard Weylman Extended Sample Click for printable size audiobook cover
Author: C. Richard Weylman Narrator: Jeff Cummings Publisher: Brilliance Audio Format: Unabridged Audiobook Delivery: Instant Download Audio Length: Release Date: April 2013 ISBN: 9781469283654
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Does your competitor always get the sale, even though your products and service are just as good—if not better?

Why are some companies’ once-trusted brands now deemed worthless?

Do you have to continually sell to your existing customers as though they are brand-new ones?

After many years of diligent research and work with a wide range of clients, consultant and speaker C. Richard Weylman has found the answer to these questions. The truth is, customers don’t care if a business is different or that its products are unusual. Trumpeting achievements like “We were voted #1 again,” “Rated best service three years running,” or “We’re experienced!” doesn’t engage buyers emotionally. That’s seller-centric thinking in a buyer-centric world.

When customers are deciding where to buy, they have one thing in mind: Why should I do business with this company? Will it solve my problem today? Buyers want to do business with companies that are willing to make a customer-centric promise of expected outcome: up-front and unconditional. This isn’t just a slogan; it has to be in the company’s DNA, consistently delivered through all parts of the organization. Think Michelin, whose promise—“A better way forward”—centers on the consumer, a shift that helped it pull ahead of rival Goodyear, which continues to trumpet its products’ popularity.

The Power of Why shows listeners how to elevate their business performance regardless of their situation or position. Offering the same actionable, hands-on strategies Weylman has used to help companies of all sizes grow in the toughest conditions,The Power of Why is the new manual for business survival and growth.

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Quotes & Awards

  • The Power of Why is great reading and can be of use to all of those looking to come out on top.”

    Donald J. Trump

  • “Richard Weylman is still knocking doors down with brilliant distilled wisdom. To those who discover The Power of Why, I can only say “Read and Reap.’”

    Christopher Forbes

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About the Author

C. Richard Weylman is a highly sought after marketing consultant and chairman of the Weylman Consulting Group and draws from his lifetime of experience to help others understand today’s marketplace, and elevate business performance. He is the founder of The Weylman Center for Excellence in Practice Management, an online Marketing Support Center and university for professionals and staff to elevate their business performance in today’s marketplace.

About the Narrator

Gore Vidal (1925–2012) has received the National Book Award, written numerous novels, short stories, plays, and essays. He has been a political activist and as Democratic candidate for Congress from upstate New York, he received the most votes of any Democrat in a half-century.