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Download The Power of Fifty Bits: The New Science of Turning Good Intentions into Positive Results Audiobook

Extended Audio Sample The Power of Fifty Bits: The New Science of Turning Good Intentions into Positive Results, by Bob Nease Click for printable size audiobook cover
0 out of 50 out of 50 out of 50 out of 50 out of 5 0.00 (0 ratings) (rate this audio book) Author: Bob Nease Narrator: Qarie Marshall Publisher: Dreamscape Format: Audiobook Delivery: Instant Download Audio Length: Release Date:
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Of the ten million bits of information our brains process each second, only fifty bits are devoted to conscious thought. Because our brains are wired to be inattentive, we often choose without thinking, acting against our own interests—what we truly want.

As the former chief scientist of Express Scripts, a Fortune 25 healthcare company dedicated to making the use of prescription medications safer and more affordable, Bob Nease is an expert on applying behavioral sciences to health care. Now, he applies his knowledge to the wider world, providing important practical solutions marketers, human resources professionals, teachers, and even parents can use to improve the behavior of others around them, and get the positive results they want.

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Quotes & Awards

  • “Focusing on activating good intentions that many people already have can be much more effective than trying to change their intentions through education and increased incentives…a thoughtful, easy-to-digest approach for individuals and organizations seeking to foster better choices.”

    Kirkus Reviews

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