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Download The Power of Fifty Bits: The New Science of Turning Good Intentions into Positive Results Audiobook

Extended Audio Sample The Power of Fifty Bits: The New Science of Turning Good Intentions into Positive Results Audiobook, by Bob Nease Click for printable size audiobook cover
0 out of 50 out of 50 out of 50 out of 50 out of 5 0.00 (0 ratings) (rate this audio book) Author: Bob Nease Narrator: Qarie Marshall Publisher: Dreamscape Format: Unabridged Audiobook Delivery: Instant Download Audio Length: Release Date: January 2016 ISBN: 9781682628362
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Of the ten million bits of information our brains process each second, only fifty bits are devoted to conscious thought. Because our brains are wired to be inattentive, we often choose without thinking, acting against our own interests—what we truly want.

As the former chief scientist of Express Scripts, a Fortune 25 healthcare company dedicated to making the use of prescription medications safer and more affordable, Bob Nease is an expert on applying behavioral sciences to health care. Now, he applies his knowledge to the wider world, providing important practical solutions marketers, human resources professionals, teachers, and even parents can use to improve the behavior of others around them, and get the positive results they want.

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Quotes & Awards

  • “Focusing on activating good intentions that many people already have can be much more effective than trying to change their intentions through education and increased incentives…a thoughtful, easy-to-digest approach for individuals and organizations seeking to foster better choices.”

    Kirkus Reviews

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About the Author

Bob Nease recently retired as the chief scientist at Express Scripts. Bob received his doctorate from Stanford University, where he studied methods to improve health and medical decisions made by doctors and patients. Before joining Express Scripts, he was an associate professor of Internal Medicine at Washington University in St. Louis and an assistant professor at the Dartmouth Medical School. He and his wife Gina split their time between Phoenix, Austin, and their farm in rural Italy.

About the Narrator

Qarie Marshall has narrated more than thirty series for the Discovery Channel, TLC, and the BBC, as well as providing the in-flight programming for Virgin Atlantic Airlines and BBC radio plays. He has voiced over eighty video games for the PlayStation and Xbox and was a guest voice on Comedy Central’s Drawn Together. He was made an associate artist of the Purple Rose Theatre in 2007.