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Download The Portable M.B.A. in Marketing Audiobook

Extended Audio Sample The Portable M.B.A. in Marketing Audiobook, by Alexander Hiam
3.67 out of 53.67 out of 53.67 out of 53.67 out of 53.67 out of 5 3.67 (3 ratings) (rate this audio book) Author: Alexander Hiam Narrator: Mario Machado Publisher: Phoenix Audio Format: Abridged Audiobook Delivery: Instant Download Audio Length: Release Date: December 1999 ISBN:
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In the rapidly changing business environment of today, education has become the key to advancement. Managers - indeed all employees - must constantly increase their knowledge and expertise in order to remain competitive. The Portable M.B.A. in Marketing is your most cost- and time-effective answer. Written by 2 college professors with extensive business and marketing experience, The Portable M.B.A. in Marketing offers an upper-level marketing curriculum, updated and applied to today's - and tomorrow's - managers. It illuminates the key issues facing today's companies: the rediscovery of the customer, the quest for total quality, global competition, and the challenges of innovation, all of which are necessary components of the competitive edge in the global economy. Download and start listening now!


Listener Opinions

  • 5 out of 55 out of 55 out of 55 out of 55 out of 5 Lori Grant | 10/18/2012

    " A must-read book on market reference guide for the knowledge worker, manager, executive, or entrepreneur. "

  • 3 out of 53 out of 53 out of 53 out of 53 out of 5 Brandon | 8/11/2008

    " Definitely not one of the most stimulating reads ever. I feel proud to have made it through all 400+ pages. If you plan on going into marketing, this may be a useful read. "

  • 3 out of 53 out of 53 out of 53 out of 53 out of 5 Greg | 6/13/2008

    " This is a handy reference for marketing professionals early in their careers, who have not been to business school. The person can go to particular articles on various things like preparing marketing plans, product requirements documents, how to do surveys, etc. "

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About the Author

Alexander Hiam has written extensively on business topics ranging from leadership and conflict management to marketing. He is an award-winning author of more than twenty books. When he’s not writing, Hiam is a sought-after speaker on innovation, creativity, and leadership. Thousands of managers—including Fortune 500 and government leaders—have attended his workshops and idea-generation retreats, and relied on his guides. Hiam holds a BA from Harvard College in anthropology and an MBA in marketing and strategic planning from the University of California, Berkeley. For more than twelve years, he has worked at the University of Massachusetts, Amherst Isenberg School of Management, with additional teaching posts at American International College and Western New England College.