The Platinum Rule is Dr. Tony Alessandra's system for achieving instant rapport and chemistry with almost anyone. It teaches you how to read people by their words and actions in order to determine their behavioral style. Then you learn how to adapt your behavioral style to meet them halfway. The result is an unmistakable and unbreakable bond based on 39+ years of Dr. Alessandra's behavioral research in the area of human relationships.
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" While this book had some good points, I think they spent too much time on examples for a salesperson. It just seemed like the second half the book was just repeating the first half, and it wasn't beneficial. "
" Golden Rule: Treat others that way you want to be treated. Platinum Rule: Treat others the way that they want to be treated. They've taken that admittedly important though somewhat obvious difference and written about 300 pages. "
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