This groundbreaking audiobook takes you beyond relationship marketing and permission marketing and into the realm of the next big thing - meaningful marketing. This new concept addresses the modern consumer's desire for (1) fewer intrusive, hard-sell marketing messages, and (2) more value-focused messages, independent of calls for purchase.Marketing guru Bob Gilbreath explains how to use his technique to inspire customers to truly engage with the marketing message, uncover a spectrum of unmet customer desires, and build a campaign designed to fulfill customers' needs and move more product than ever.
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"The idea of meaninful market is definitely important. People don't want interruption; they just want a little help to solve their problems or to turn their wishes into reality. " — Luciano (4 out of 5 stars)
"The idea of meaninful market is definitely important. People don't want interruption; they just want a little help to solve their problems or to turn their wishes into reality. "
" Packed-full with examples that made even a non-marketeer like me get what marketing with meaning is, why it's the way to go and how to do it. It even got me excited about it! "
" The idea of meaninful market is definitely important. People don't want interruption; they just want a little help to solve their problems or to turn their wishes into reality. "
Jim Bond is a writer and audiobook narrator who has voiced nearly two hundred titles including Blood Is the Sky, Escape the Rat Race, A Thousand Country Roads, and many of the Chicken Soup for the Soul series of books.
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