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Download The New Rules of Marketing & PR Audiobook (Unabridged)

Extended Audio Sample The New Rules of Marketing & PR (Unabridged), by David Meerman Scott
3 out of 53 out of 53 out of 53 out of 53 out of 5 3.00 (1,267 ratings) (rate this audio book) Author: David Meerman Scott Narrator: Sean Pratt Publisher: Gildan Media LLC Format: Unabridged Audiobook Delivery: Instant Download Audio Length: Release Date:
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The Internet has profoundly changed the way people communicate and interact with each other. It has also changed the way businesses communicate with current and potential customers. In the old days, marketers could only communicate through the filter of expensive advertising or media ink placed by a PR firm. Today, the rules have changed entirely.

The New Rules of Marketing and PR shows you how to leverage the potential that Web-based communication offers large and small companies, nonprofits, entrepreneurs, political organizations, consultants, even rock bands and churches.

Finally, you can speak directly to customers and buyers, establishing a personal link with those who make your business work. You can reach niche buyers with targeted messages that cost a fraction of your big-budget advertising campaign. Rather than bombard them with advertising they'll likely ignore, you can focus on getting the right message to the right people at the right time.

When people visit your company's Web site, they aren't there to hear your slogan or see your logo again. They want information, interaction, and choice - and you'd be a fool not to give it to them. This one-of-a-kind guide to the future of marketing includes a step-by-step action plan for harnessing the power of the Internet, showing you how to identify audiences, create compelling messages, get those messages to the right people, and lead consumers into the buying process.

Including a wealth of compelling case studies and real world examples, this is a practical guide to the new reality of PR and marketingThis new audio edition includes a special Introduction by the author , revisions and updates on social media marketing, updated chapter on social networking sites, and new and exciting case studies. Download and start listening now!


Listener Opinions

  • 3 out of 53 out of 53 out of 53 out of 53 out of 5 by Tona | 2/20/2014

    " If you know nothing about PR or journalism, this is a great overview and summary of the tools out there. But if you aren't a novice this offers little insight into future trends or even analysis of how we got where we are. "

  • 5 out of 55 out of 55 out of 55 out of 55 out of 5 by Jeff Forester | 2/5/2014

    " Interesting things that a person thinks they already know are always able to be added to "

  • 4 out of 54 out of 54 out of 54 out of 54 out of 5 by kot | 2/1/2014

    " A good way to start thinking innovatively about viral marketing and PR. Scott's writing is conversational and very easy to understand, making this a quick and sticky read. "

  • 2 out of 52 out of 52 out of 52 out of 52 out of 5 by Jordan | 1/20/2014

    " Over rated and out of date. Probably good to read if you are starting from scratch in the web marketing space but not worth picking up otherwise. "

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