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Download The New Rules of Marketing & PR Audiobook (Unabridged)

Extended Audio Sample The New Rules of Marketing & PR (Unabridged) Audiobook, by David Meerman Scott
3 out of 53 out of 53 out of 53 out of 53 out of 5 3.00 (1,267 ratings) (rate this audio book) Author: David Meerman Scott Narrator: Sean Pratt Publisher: Gildan Media LLC Format: Unabridged Audiobook Delivery: Instant Download Audio Length: Release Date: December 2008 ISBN:
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The Internet has profoundly changed the way people communicate and interact with each other. It has also changed the way businesses communicate with current and potential customers. In the old days, marketers could only communicate through the filter of expensive advertising or media ink placed by a PR firm. Today, the rules have changed entirely.

The New Rules of Marketing and PR shows you how to leverage the potential that Web-based communication offers large and small companies, nonprofits, entrepreneurs, political organizations, consultants, even rock bands and churches.

Finally, you can speak directly to customers and buyers, establishing a personal link with those who make your business work. You can reach niche buyers with targeted messages that cost a fraction of your big-budget advertising campaign. Rather than bombard them with advertising they'll likely ignore, you can focus on getting the right message to the right people at the right time.

When people visit your company's Web site, they aren't there to hear your slogan or see your logo again. They want information, interaction, and choice - and you'd be a fool not to give it to them. This one-of-a-kind guide to the future of marketing includes a step-by-step action plan for harnessing the power of the Internet, showing you how to identify audiences, create compelling messages, get those messages to the right people, and lead consumers into the buying process.

Including a wealth of compelling case studies and real world examples, this is a practical guide to the new reality of PR and marketingThis new audio edition includes a special Introduction by the author , revisions and updates on social media marketing, updated chapter on social networking sites, and new and exciting case studies. Download and start listening now!

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Listener Opinions

  • 3 out of 53 out of 53 out of 53 out of 53 out of 5 Tona | 2/20/2014

    " If you know nothing about PR or journalism, this is a great overview and summary of the tools out there. But if you aren't a novice this offers little insight into future trends or even analysis of how we got where we are. "

  • 5 out of 55 out of 55 out of 55 out of 55 out of 5 Jeff Forester | 2/5/2014

    " Interesting things that a person thinks they already know are always able to be added to "

  • 4 out of 54 out of 54 out of 54 out of 54 out of 5 kot | 2/1/2014

    " A good way to start thinking innovatively about viral marketing and PR. Scott's writing is conversational and very easy to understand, making this a quick and sticky read. "

  • 2 out of 52 out of 52 out of 52 out of 52 out of 5 Jordan | 1/20/2014

    " Over rated and out of date. Probably good to read if you are starting from scratch in the web marketing space but not worth picking up otherwise. "

  • 4 out of 54 out of 54 out of 54 out of 54 out of 5 Norah Al Kasabi | 1/19/2014

    " I was interested in how social media has effected companies, especially when communicating with their consumers. This book did the job! "

  • 4 out of 54 out of 54 out of 54 out of 54 out of 5 Kaitlyn | 1/18/2014

    " He has a lot of valid points and actually some really good ideas. If you like social media, you will probably like this book. "

  • 1 out of 51 out of 51 out of 51 out of 51 out of 5 Tara | 1/17/2014

    " Like eating cardboard that thinks its steak. "

  • 4 out of 54 out of 54 out of 54 out of 54 out of 5 Crystal | 1/13/2014

    " Been reading a lot of these kind of books lately. I like how Scott offered both philosophical and practical advice toward the subject. "

  • 5 out of 55 out of 55 out of 55 out of 55 out of 5 Vicki | 1/9/2014

    " This is a terrific road map to the dissemination of news to customers in a web 2.0 world. Read it along with David Meerman Scott's World Wide Rave for a terrific one-two punch, going from the forest (New Rules) to the trees (WWR--with its case studies of particular viral marketing successes). "

  • 5 out of 55 out of 55 out of 55 out of 55 out of 5 Erin | 1/4/2014

    " While this isn't a techie's how-to workbook, it's a great navigational guide for those whose careers came of age during the previous era ... As well as a guide for navigating the divide fit the younger crowd, such as myself. "

  • 4 out of 54 out of 54 out of 54 out of 54 out of 5 Meghan | 1/3/2014

    " I was lucky to spend a few minutes chatting with David at a recent conference. We're both big music geeks. He's seen just about everyone (jealous!) and has some incredible stories. He's also a powerful speaker and marketing visionary. I had to bump this to the top of my to-read list. "

  • 4 out of 54 out of 54 out of 54 out of 54 out of 5 Vladimir Stolyarov | 12/20/2013

    " Nice books, as active user of the Internet and social networks, I subconsciously knew a lot of these rules and mechanisms. Hovewer, it's really nice to find out, that all of these things about new approaches in Marketing has been already mentioned and started to spread around the world. "

  • 4 out of 54 out of 54 out of 54 out of 54 out of 5 Aauvi House | 12/8/2013

    " Interesting book and perspective. Refreshing! "

  • 5 out of 55 out of 55 out of 55 out of 55 out of 5 Damla Kaan | 12/3/2013

    " If you are new in social media, you must read that book. "

  • 4 out of 54 out of 54 out of 54 out of 54 out of 5 Tina | 12/1/2013

    " Good suggestions for social media "

  • 3 out of 53 out of 53 out of 53 out of 53 out of 5 Susannah Greenberg | 8/18/2013

    " Good but out of date. Books are challenged to keep up with the rate of change in web 2.0 and social media. "

  • 3 out of 53 out of 53 out of 53 out of 53 out of 5 Tim L | 7/8/2013

    " It's all about content in present day marketing. I'm also tempted to start my own blog after reading this. "

  • 5 out of 55 out of 55 out of 55 out of 55 out of 5 Jorge | 3/5/2013

    " There's already a lot of books about Inbound Marketing but this is the MUST READ book about it! I read it about 3 years ago and really changed the way I used to do business! Excellent book! "

  • 4 out of 54 out of 54 out of 54 out of 54 out of 5 Michael | 3/4/2013

    " This book was one of the best PR tools I've seen. Learned so much from it, sparked several ideas. And have already put it's teachings into practice. "

  • 4 out of 54 out of 54 out of 54 out of 54 out of 5 Pocica | 9/1/2012

    " While some of the topics weren't for me, it did give me some great ideas on those topics that I do use. It's organized so you can easily choose which sections to read. I'll be putting some of the blogging info to good use! "

  • 4 out of 54 out of 54 out of 54 out of 54 out of 5 Marie | 8/20/2012

    " This has been helpful to me. I recommend it to anyone who has a general sense of marketing and pr but like me, never (until a new job came along) had much experience in pr/marketing strategizing. This book is organized well and clear. "

  • 4 out of 54 out of 54 out of 54 out of 54 out of 5 Mrdancox | 2/19/2012

    " I'm already getting ideas for my dissertation! Very good read. "

  • 4 out of 54 out of 54 out of 54 out of 54 out of 5 Monica McPherrin | 5/21/2011

    " How to use news releases, blogs, podcasting and other online media to reach customers. "

  • 5 out of 55 out of 55 out of 55 out of 55 out of 5 Thefalconerswife | 3/13/2011

    " This book has some really great starting points for marketing in today's social media world. I love this author and have enjoyed all of this books. "

  • 3 out of 53 out of 53 out of 53 out of 53 out of 5 Susannah | 11/23/2010

    " Good but out of date. Books are challenged to keep up with the rate of change in web 2.0 and social media. "

  • 4 out of 54 out of 54 out of 54 out of 54 out of 5 Angela | 11/13/2010

    " so good I bought it so I could highlight and mark and use as a ready reference! "

  • 4 out of 54 out of 54 out of 54 out of 54 out of 5 Mrdancox | 10/31/2010

    " I'm already getting ideas for my dissertation! Very good read. "

  • 2 out of 52 out of 52 out of 52 out of 52 out of 5 Jennifer | 9/27/2010

    " Already knew much of this from paying attention to podcasts reading blogs, news releases and online media. I guess it reaffirmed things I've somehow taught myself over the last few years. Which is a good thing, right? "

  • 4 out of 54 out of 54 out of 54 out of 54 out of 5 Norah | 9/11/2010

    " I was interested in how social media has effected companies, especially when communicating with their consumers. This book did the job! "

  • 5 out of 55 out of 55 out of 55 out of 55 out of 5 Pablo | 9/3/2010

    " A new point of view is in fact a different way to market using the Web, no more press releases, now is the news release and you are your own editor and publisher "

  • 5 out of 55 out of 55 out of 55 out of 55 out of 5 Charnita | 8/23/2010

    " Currently reading for my Intro to Internet Marketing class. "

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