The New Rules of Marketing & PR Audiobook (Unabridged)

" If you know nothing about PR or journalism, this is a great overview and summary of the tools out there. But if you aren't a novice this offers little insight into future trends or even analysis of how we got where we are. "

" Interesting things that a person thinks they already know are always able to be added to "

" A good way to start thinking innovatively about viral marketing and PR. Scott's writing is conversational and very easy to understand, making this a quick and sticky read. "

" Over rated and out of date. Probably good to read if you are starting from scratch in the web marketing space but not worth picking up otherwise. "

" I was interested in how social media has effected companies, especially when communicating with their consumers. This book did the job! "

" He has a lot of valid points and actually some really good ideas. If you like social media, you will probably like this book. "

" Like eating cardboard that thinks its steak. "

" Been reading a lot of these kind of books lately. I like how Scott offered both philosophical and practical advice toward the subject. "

" While this isn't a techie's how-to workbook, it's a great navigational guide for those whose careers came of age during the previous era ... As well as a guide for navigating the divide fit the younger crowd, such as myself. "

" I was lucky to spend a few minutes chatting with David at a recent conference. We're both big music geeks. He's seen just about everyone (jealous!) and has some incredible stories. He's also a powerful speaker and marketing visionary. I had to bump this to the top of my to-read list. "

" Nice books, as active user of the Internet and social networks, I subconsciously knew a lot of these rules and mechanisms. Hovewer, it's really nice to find out, that all of these things about new approaches in Marketing has been already mentioned and started to spread around the world. "

" Interesting book and perspective. Refreshing! "

" If you are new in social media, you must read that book. "

" Good suggestions for social media "

" Good but out of date. Books are challenged to keep up with the rate of change in web 2.0 and social media. "

" It's all about content in present day marketing. I'm also tempted to start my own blog after reading this. "

" There's already a lot of books about Inbound Marketing but this is the MUST READ book about it! I read it about 3 years ago and really changed the way I used to do business! Excellent book! "

" This book was one of the best PR tools I've seen. Learned so much from it, sparked several ideas. And have already put it's teachings into practice. "

" While some of the topics weren't for me, it did give me some great ideas on those topics that I do use. It's organized so you can easily choose which sections to read. I'll be putting some of the blogging info to good use! "

" This has been helpful to me. I recommend it to anyone who has a general sense of marketing and pr but like me, never (until a new job came along) had much experience in pr/marketing strategizing. This book is organized well and clear. "

" I'm already getting ideas for my dissertation! Very good read. "

" How to use news releases, blogs, podcasting and other online media to reach customers. "

" This book has some really great starting points for marketing in today's social media world. I love this author and have enjoyed all of this books. "

" Good but out of date. Books are challenged to keep up with the rate of change in web 2.0 and social media. "

" so good I bought it so I could highlight and mark and use as a ready reference! "

" I'm already getting ideas for my dissertation! Very good read. "

" Already knew much of this from paying attention to podcasts reading blogs, news releases and online media. I guess it reaffirmed things I've somehow taught myself over the last few years. Which is a good thing, right? "

" I was interested in how social media has effected companies, especially when communicating with their consumers. This book did the job! "

" A new point of view is in fact a different way to market using the Web, no more press releases, now is the news release and you are your own editor and publisher "

" Currently reading for my Intro to Internet Marketing class. "