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Download The New Market Leaders: Who's Winning and How in the Battle for Customers Audiobook

Extended Audio Sample The New Market Leaders: Whos Winning and How in the Battle for Customers, by Fred Wiersema
2 out of 52 out of 52 out of 52 out of 52 out of 5 2.00 (6 ratings) (rate this audio book) Author: Fred Wiersema Narrator: P.J. Brown Publisher: Simon & Schuster Format: Abridged Audiobook Delivery: Instant Download Audio Length: Release Date:
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In the decade since renowned business strategist Fred Wiersema first began research for his No. 1 best seller, The Discipline of Market Leaders, profound changes have transformed the business world. Markets are more crowded than ever, and it is harder to attract and retain customer attention. We have entered an age of customer scarcity. Increasingly, fresh role models are needed to determine just what it takes to succeed when customers are the most precious resource.

The New Market Leaders examines the exciting, often unorthodox companies dominating the market and revolutionizing business. By providing new sales growth and market value indexes, Wiersema shows listeners how to recognize the movers and shakers in any industry - whether Internet-paced or more traditional. Download and start listening now!

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Listener Opinions

  • 4 out of 54 out of 54 out of 54 out of 54 out of 5 by Lori Grant | 8/14/2004

    " A should-read book on customer services for knowledge workers, managers, executives, and entrepreneurs. "

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