We are all fascinated by them - that enigmatic class of people often referred to as the rich. With all the emphasis on the rich and famous in America, we would think we know everything about them. In reality, very few of us truly understand those who make up the very wealthiest Americans - those with liquid assets of $5 million or more. What is this new class of people and how did they get that way? In The New Elite, the authors reveal what motivates our country’s most powerful and influential class, what they want, where they shop, and how they really spend their money. With candor and unique insight, they reveal that the people who drive our economy are not Ivy league-educated, luxury-seeking socialites. While they include luminaries like Bill Gates, David Geffen, Ralph Lauren, and Donald Trump, they also include the small business owner next door. Based on unprecedented research with hundreds of interviews with members of this unique group, The New Elite uncovers the five classes of America’s newly wealthy - including those who struggle with its implications, those who refuse to let it change them, and those who give it away, and how each of them is changing our culture and economy. This is an entertaining and enlightening look at America’s ruling class, the profound ways they have redefined what it means to be rich, and how we court them.
Download and start listening now!
"The best book on the subject that anthropologically quantifies characteristics of this group beyond mass media stereotypes. " — Wolfgang (4 out of 5 stars)
"The best book on the subject that anthropologically quantifies characteristics of this group beyond mass media stereotypes. "
" The best book on the subject that anthropologically quantifies characteristics of this group beyond mass media stereotypes. "
" If the research compiled in this book is accurate, many stereotypes were dispelled. "
" Awesome book of case-study after case-study looks into the minds of today's most successful entrepreneurs. Really interesting stuff. "
" Informative and useful book for anyone marketing to the rich. "
" About the rich and what we conceive and what actually is. We all have our bias. "
Jim Bond is a writer and audiobook narrator who has voiced nearly two hundred titles including Blood Is the Sky, Escape the Rat Race, A Thousand Country Roads, and many of the Chicken Soup for the Soul series of books.
Audiobooks Were Restored to Your Cart
[ShoppingCartItemsAddedOnMerge] audiobook(s) were left in your cart from a previous visit, and saved to your account for your convenience. You may view or remove these audiobooks on the shopping cart page.