Download The Knack: How Street-Smart Entrepreneurs Learn to Handle Whatever Comes Up Audiobook

The Knack: How Street-Smart Entrepreneurs Learn to Handle Whatever Comes Up Audiobook, by Norm Brodsky Extended Sample Click for printable size audiobook cover
Author: Norm Brodsky, Bo Burlingham Narrator: Sean Pratt, Lloyd James Publisher: Recorded Books: Gildan Audio Format: Unabridged Audiobook Delivery: Instant Download Audio Length: Release Date: August 2011 ISBN: 9781596598706
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Two of Inc. Magazine’s hugely popular columnists show how small-business people can deal with all kinds of tricky situations People starting out in business tend to seek step-by-step formulas or specific rules, but in reality there are no magic bullets. Rather, says veteran entrepreneur Norm Brodsky, there’s a mentality that helps street-smart people solve problems and pursue opportunities as they arise. He calls it “the knack” and it has made all the difference to the eight successful start-ups of his career. Brodsky explores this mind-set every month in Inc. magazine, in the hugely popular column he co-writes with journalist and author Bo Burlingham (best known for his acclaimed book Small Giants). In both their column and now their audio book, they tell stories about real companies facing real challenges, and tell listeners how to apply “the knack” to their own businesses. Brodsky and Burlingham offer essential advice such as: • Follow the numbers—that’s the best way to spot problems before they become life threatening • Keep focusing on your real goal--it’s amazingly easy to get sidetracked by secondary concerns • Don’t get so close to the problem that you lose all perspective Brodsky and Burlingham prove that street smarts and business acumen can be within any entrepreneur’s reach. Download and start listening now!

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About the Author

Norm Brodsky is a veteran entrepreneur who has founded and grown six businesses. He is a columnist and senior contributing editor at Inc. and is the coauthor, with Bo Burlingham, of The Knack: How Street-Smart Entrepreneurs Learn to Handle Whatever Comes Up.

About the Narrators

Sean Pratt, a working actor for over twenty-five years, has performed at numerous regional theaters around the country. He is the author of To Be or Wanna Be, and he has recorded over seven hundred books in just about every genre, earning eight AudioFile Earphones Awards and four Audie Award nominations.

Lloyd James (a.k.a. Sean Pratt) has been narrating since 1996 and has recorded over six hundred audiobooks. He is a seven-time winner of the AudioFile Earphones Award and has twice been a finalist for the prestigious Audie Award. His critically acclaimed performances include Elvis in the Morning by William F. Buckley Jr. and Searching for Bobby Fischer by Fred Waitzkin, among others.