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Download The Knack: How Street-Smart Entrepreneurs Learn to Handle Whatever Comes Up Audiobook

Extended Audio Sample The Knack: How Street-Smart Entrepreneurs Learn to Handle Whatever Comes Up Audiobook, by Norm Brodsky Click for printable size audiobook cover
0 out of 50 out of 50 out of 50 out of 50 out of 5 0.00 (0 ratings) (rate this audio book) Author: Norm Brodsky, Bo Burlingham Narrator: Lloyd James Publisher: Gildan Audio Format: Unabridged Audiobook Delivery: Instant Download Audio Length: Release Date: August 2011 ISBN: 9781596598706
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People starting out in business tend to seek step-by-step formulas or specific rules, but in reality there are no magic bullets. Rather, says veteran entrepreneur Norm Brodsky, there’s a mentality that helps street-smart people solve problems and pursue opportunities as they arise. He calls it “the knack” and it has made all the difference to the eight successful start-ups of his career.

Brodsky explores this mindset every month in Inc. magazine, in the hugely popular column he cowrites with journalist and author Bo Burlingham (best known for his acclaimed book Small Giants). In their column, and now their audiobook, they tell stories about real companies facing real challenges, and tell listeners how to apply “the knack” to their own businesses.

Brodsky and Burlingham offer essential advice such as:

– Follow the numbers—that’s the best way to spot problems before they become life threatening
– Keep focusing on your real goal—it’s amazingly easy to get sidetracked by secondary concerns
– Don’t get so close to the problem that you lose all perspective

Brodsky and Burlingham prove that street smarts and business acumen can be within any entrepreneur’s reach.

Download and start listening now!

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About the Author
Norm Brodsky, the founder of Citi Storage, is an entrepreneur and a three-time Inc. 500 honoree. He began writing his monthly Inc. column (with Burlingham) in December 1995. He lives in Brooklyn, New York

Bo Burlingham is Inc.'s editor at large. He is the coauthor of The Great Game of Business and A Stake in the Outcome, and the author of Small Giants. He lives in Cambridge, Massachusetts.
About the Narrator

Lloyd James (a.k.a. Sean Pratt) has been narrating since 1996 and has recorded over six hundred audiobooks. He is a seven-time winner of the AudioFile Earphones Award and has twice been a finalist for the prestigious Audie Award. His critically acclaimed performances include Elvis in the Morning by William F. Buckley Jr. and Searching for Bobby Fischer by Fred Waitzkin, among others.