" Because I never entered the corporate world, for which I had actually prepared in college, I've belatedly been curious about the theory and practice of business. So I read books like this one, a Harvard Business School sequel to the bestseller, The Innovator's Dilemma. In the fast paced competition to sell products whose life-cycles are becoming shorter and shorter, what's a big corporation to do? How do those latest dizzying array of innovations, such as the smart phones, net books, twitters, hybrid cars, electronic book readers, plasma TVs, Blu-Rays, and other novel goods and services ever get masterminded into the market, at such an unrelenting pace? And actually more to the point of this book, if you're a lumbering behemoth of a corporation, how do you keep nimble enough with this kind of non-stop disruptive innovation to make sure you don't get left behind by the creativity of the competition? I was intrigued about what the answer might be, and so I read this book. It's a science that can be mastered, the book explains fully. "
— Edwin, 1/18/2014