The Revised third edition!
Alex Rogo is the manager of a failing manufacturing plant who receives an ultimatum from corporate headquarters: turn the situation around in three months or the plant will be scrapped. With help from a mysterious mentor, Rogo discovers a revolutionary new way to do business - a way for people in any field of endeavor to increase productivity, profitability, and personal fulfillment.
A business book disguised as a novel, a love story about the manufacturing process, and an exhilarating adventure in human potential, The Goal is changing how America does business. First published in 1984, it became an underground best-seller; today it's used by thousands of companies and taught in hundreds of business schools. It includes the author's personal story, My Saga.
This edition includes case-study interviews. Professional readers recreate interviews that David Whitford, Editor at Large with Fortune Small Business, conducts with the author Eli Goldratt and with business professionals from General Motors, Thomson-Shore, Security Federal Banks, and others who put the principles of The Goal into action. Download and start listening now!