In a book perfect for readers of Charles Duhigg’s The Power of Habit, David Eagleman’s Incognito, and Leonard Mlodinow’s Subliminal, the
cognitive neuroscientists who discovered how the brain has “aha” moments—sudden creative insights—explain how they happen, when we need
them, and how we can have more of them to enrich our lives and empower
personal and professional success.
“Eureka” or “aha” moments are sudden realizations that expand our understanding of the
world and ourselves, conferring both personal growth and practical
advantage. Such creative insights, as psychological scientists call
them, were what conveyed an important discovery in the science of
genetics to Nobel laureate Barbara McClintock, the melody of a Beatles
ballad to Paul McCartney, and an understanding of the cause of human
suffering to the Buddha. But these moments of clarity are not given only
to the famous. Anyone can have them.
In The Eureka Factor,
John Kounios and Mark Beeman explain how insights arise and what the
scientific research says about stimulating more of them. They discuss
how various conditions affect the likelihood of your having an insight,
when insight is helpful and when deliberate methodical thought is better
suited to a task, what the relationship is between insight and
intuition, and how the brain’s right hemisphere contributes to creative
Written in a lively, engaging style, this book goes
beyond scientific principles to offer productive techniques for
realizing your creative potential—at home and at work. The authors
provide compelling anecdotes to illustrate how eureka experiences can be
a key factor in your life. Attend a dinner party with Christopher
Columbus to learn why we need insights. Go to a baseball game with the
director of a classic Disney Pixar movie to learn about one important
type of aha moment. Observe the behind-the-scenes arrangements for an
Elvis Presley concert to learn why the timing of insights makes them
difficult to use but crucial to study.
Accessible and compelling, The Eureka Factor is a fascinating look at the human brain and its seemingly infinite capacity to surprise us. Download and start listening now!