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Download The Cluetrain Manifesto: 10th Anniversary Edition Audiobook (Unabridged)

Extended Audio Sample The Cluetrain Manifesto: 10th Anniversary Edition (Unabridged) Audiobook, by Rick Levine
3 out of 53 out of 53 out of 53 out of 53 out of 5 3.00 (1,209 ratings) (rate this audio book) Author: Rick Levine Narrator: Brian A Morris Publisher: The Garamond Agency, Inc. Format: Unabridged Audiobook Delivery: Instant Download Audio Length: Release Date: May 2012 ISBN:
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The Cluetrain Manifesto began as a website in 1999, when Rick Levine, Chris Locke, Doc Searls, and David Weinberger posted 95 theses on the web, asserting that there was a new reality of the networked marketplace. They set out to overturn hierarchical marketing with ideas like:

  • Markets consist of human beings, not demographic sectors.
  • Companies need to realize their markets are often laughing - at them.
  • Markets do not want to talk to flacks and hucksters. They want to participate in the conversations going on behind the corporate firewall.
  • We are immune to advertising. Just forget it.

The authors present a spirited, original, and wonderfully irreverent conversation that will challenge, provoke, and forever change your outlook on the digital economy. A rich tapestry of anecdotes, object lessons, parodies, insights, and predictions, The Cluetrain Manifesto illustrates how the internet has radically reframed the seemingly immutable laws of business - and what business needs to know to weather the seismic aftershocks.

A best seller when it was published in 2000, The Cluetrain Manifesto remains more relevant than ever. Ten years after its original publication, the anniversary edition includes a new introduction and chapters by the authors, and commentary by Jake McKee, J. P. Rangaswami, and Dan Gillmor. Essential reading for anybody interested in the internet and e-commerce, this book is for anyone navigating the topography of the wired marketplace.

Download and start listening now!

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Listener Opinions

  • 4 out of 54 out of 54 out of 54 out of 54 out of 5 Stephen Winkler | 2/17/2014

    " Written in the no-nonsense, internet style that was probably a whole new dialect in 1999, when the book came out. This book was so prescient for the whole "social media" craze of today that it is still relevant ten years later. How many books about business on the Web can say that? "

  • 4 out of 54 out of 54 out of 54 out of 54 out of 5 Pinaki | 2/16/2014

    " Changed the way I'm thinking about business. "

  • 3 out of 53 out of 53 out of 53 out of 53 out of 5 Karen Mardahl | 2/14/2014

    " (Adding to shelf to keep tabs on my audiobooks. Read date is approximate.) "

  • 3 out of 53 out of 53 out of 53 out of 53 out of 5 Allison | 2/9/2014

    " There is so much hype surrounding this book in the MCDM program at the UW. I was expecting extraordinary and I was disappointed. Ended up skimming most of it. "

  • 3 out of 53 out of 53 out of 53 out of 53 out of 5 Joanna Karaplis | 2/3/2014

    " A good examination of why old, broadcast-style marketing is less effective now that mass media is two-way, and how to harness the power of social media. "

  • 4 out of 54 out of 54 out of 54 out of 54 out of 5 Kurt | 1/30/2014

    " Markets are conversations. Idiot businesses should and will be punished for not engaging with their consumers. "

  • 4 out of 54 out of 54 out of 54 out of 54 out of 5 Rich Casey | 1/29/2014

    " Rather dated but still an interesting read for anyone in communications that needs to understand the momentous changes in the online world. "

  • 5 out of 55 out of 55 out of 55 out of 55 out of 5 Marian Kret | 1/18/2014

    " "Eyes opener for companies and individuals as well! Inspirative" "

  • 3 out of 53 out of 53 out of 53 out of 53 out of 5 Joel Nathanael | 1/16/2014

    " It's hard to believe that what is social media common sense today, was ground-breaking a decade ago. "

  • 5 out of 55 out of 55 out of 55 out of 55 out of 5 Tara Joyce | 1/12/2014

    " Find average business ideas boring? So do these guys. They'll help you to see the value of the internet and why business will never be the same again, despite what might be conveneint for those who want business to stay "as usual". "

  • 2 out of 52 out of 52 out of 52 out of 52 out of 5 Colleen Wainwright | 1/9/2014

    " Lots and lots of big, important ideas in here. Still relevant today, some 12 years later. But man, it's a slog in places. "

  • 3 out of 53 out of 53 out of 53 out of 53 out of 5 Jon | 1/2/2014

    " Ground-breaking when it was written but hasn't aged well. The premises are still strong but the fact that this book reiterates them over and over gets tiresome. Dropped this one 1/3 of the way through. "

  • 4 out of 54 out of 54 out of 54 out of 54 out of 5 Finlay | 12/8/2013

    " Interesting to re-read this 10 years later. Some of it is totally prescient, and some seems fairly naive. A little too much romanticizing of craft traditions, and nostalgia for "the old ways", but it captures the changes of the Net pretty well. "

  • 3 out of 53 out of 53 out of 53 out of 53 out of 5 Dan Perry | 12/5/2013

    " Would probably have been better to have read it at the turn of the millennium. But it was a neat look into the excitement that the net about. Unfortunately business fakeness is very adaptable and didn't follow the predictions completely "

  • 4 out of 54 out of 54 out of 54 out of 54 out of 5 Mike Love | 11/6/2013

    " OK so as it says on the cover ... the end of business as usual ... this is the book that hearalded the explosion of e Commerce and all tht followed. I lie the commendation from Tom Peters best ... "You must... Read It, Inhale it, if it pisses you off . GREAT." "

  • 4 out of 54 out of 54 out of 54 out of 54 out of 5 Nate | 11/4/2013

    " Really got me going in the late 1990's! Have seen many of its predictions come true, still waiting for the ClueTrain to run over some folks that desperately need it to this day. "

  • 5 out of 55 out of 55 out of 55 out of 55 out of 5 Abhijit | 9/26/2013

    " Seminal. Way way ahead of its time. Just look t the social technology / media revolution happening right now and have a look at the Cluetrain manifesto ! Amazing foresight ! :) "

  • 3 out of 53 out of 53 out of 53 out of 53 out of 5 Rj Remulla | 7/31/2013

    " It was....ok. "

  • 3 out of 53 out of 53 out of 53 out of 53 out of 5 Rod | 7/18/2013

    " Insights about how the internet undermines traditional business culture. Essential reading if you work in a big corporation. A little dated now, first published in 2000. "

  • 3 out of 53 out of 53 out of 53 out of 53 out of 5 Philip Hartman | 6/16/2013

    " This title is a little dated but has many points to make about the Internet and conducting business on the Internet which are still valid, though you may have heard the ideas from other sources that came out after this book was written. "

  • 5 out of 55 out of 55 out of 55 out of 55 out of 5 Scott Schang | 3/20/2013

    " Absolutely required reading for anyone interested in conducting business online. "

  • 5 out of 55 out of 55 out of 55 out of 55 out of 5 Alison | 9/13/2012

    " These guys had it figured out long before the rest of us. Sell to people, not markets. If you're not already there, this book'll help you get there. "

  • 3 out of 53 out of 53 out of 53 out of 53 out of 5 Matt Sokol | 9/3/2012

    " Lots of good ideas, especially for when it came out. It's just a bit repetitive and mind-numbing after the first few chapters. "

  • 5 out of 55 out of 55 out of 55 out of 55 out of 5 Tony | 7/24/2012

    " Hands down one of the best books I've ever read in regards to the technology, internet and sociological movements occurring in our time. "

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