The vast majority of small businesses stay small—and not by
choice. Only the most savvy and persistent—a tiny one tenth of one
percent—break through to annual sales above $250 million. In The Breakthrough Company, Keith
McFarland pinpoints how everyday companies become extraordinary, showing that
luck is a negligible factor. Rather, breakthrough success turns out to be
associated with a clearly identifiable set of strategies and skills that anyone
in any business can emulate—from small startup to industry leader.
Encouraged by experts such as business legend Peter Drucker
and Good to Great author Jim Collins
to identify the drivers that enable a company to push past the entrepreneurial
phase, McFarland spent five years building and analyzing the world’s largest
growth-company performance database and interviewing more than 1,500
growth-company executives on four continents. His goal was simple: to identify
the secrets of breakthrough.
Company is the result. Winnowing a study pool of more than 7,000 companies
down to nine that have made the transition to major-player status, McFarland
highlights real-world tools and myth-busting insights that can be used by
anyone wanting his or her business to join this exclusive circle. Among the
- Common wisdom holds that the founders and core
entrepreneurial leaders of a company must step aside for the business to reach
the next level. Not true—as long as founders “crown the company” instead of
- It’s not reckless to make ever-escalating bets on your
company’s future, even going nose to nose with competitors many times your
size. In fact, it turns out that the only safety comes in constantly upping the
ante in exactly this way.
- A Business Bermuda Triangle does exist, gobbling up
companies on the verge of breakthrough. Presented here are three ways to
navigate this potentially deadly hazard successfully.
- However good you are—or think you are—you can’t do it
alone. Learn how to surround your company with networks of outside resources,
aka “scaffolding,” and how to enlist the aid of “insultants”—people who are
willing to question a firm’s existing assumptions and ways of doing business.
With powerful and specific action steps concluding each
chapter—and invaluable advice on virtually every page from business leaders
who’ve taken their companies to extraordinary levels of growth and
profitability—The Breakthrough Company
is one of the most provocative, inspiring, and instructive business books
you’ll ever read. Download and start listening now!