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The Breakthrough Company: How Everyday Companies Become Extraordinary Performers Audiobook

Extended Audio Sample The Breakthrough Company: How Everyday Companies Become Extraordinary Performers, by Keith R. McFarland Click for printable size audiobook cover
3 out of 53 out of 53 out of 53 out of 53 out of 5 3.00 (114 ratings) (rate this audio book) Author: Keith R. McFarland Narrator: Keith R. McFarland Publisher: Random House Format: Unabridged Audiobook Delivery: Instant Download Audio Length: Release Date:
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The vast majority of small businesses stay small—and not by choice. Only the most savvy and persistent—a tiny one tenth of one percent—break through to annual sales above $250 million. In The Breakthrough Company, Keith McFarland pinpoints how everyday companies become extraordinary, showing that luck is a negligible factor. Rather, breakthrough success turns out to be associated with a clearly identifiable set of strategies and skills that anyone in any business can emulate—from small startup to industry leader.

Encouraged by experts such as business legend Peter Drucker and Good to Great author Jim Collins to identify the drivers that enable a company to push past the entrepreneurial phase, McFarland spent five years building and analyzing the world’s largest growth-company performance database and interviewing more than 1,500 growth-company executives on four continents. His goal was simple: to identify the secrets of breakthrough.

The Breakthrough Company is the result. Winnowing a study pool of more than 7,000 companies down to nine that have made the transition to major-player status, McFarland highlights real-world tools and myth-busting insights that can be used by anyone wanting his or her business to join this exclusive circle. Among the book’s takeaways:

  • Common wisdom holds that the founders and core entrepreneurial leaders of a company must step aside for the business to reach the next level. Not true—as long as founders “crown the company” instead of themselves.
  • It’s not reckless to make ever-escalating bets on your company’s future, even going nose to nose with competitors many times your size. In fact, it turns out that the only safety comes in constantly upping the ante in exactly this way.
  • A Business Bermuda Triangle does exist, gobbling up companies on the verge of breakthrough. Presented here are three ways to navigate this potentially deadly hazard successfully.
  • However good you are—or think you are—you can’t do it alone. Learn how to surround your company with networks of outside resources, aka “scaffolding,” and how to enlist the aid of “insultants”—people who are willing to question a firm’s existing assumptions and ways of doing business.

With powerful and specific action steps concluding each chapter—and invaluable advice on virtually every page from business leaders who’ve taken their companies to extraordinary levels of growth and profitability—The Breakthrough Company is one of the most provocative, inspiring, and instructive business books you’ll ever read.

Download and start listening now!

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Listener Reviews

  • 4 out of 54 out of 54 out of 54 out of 54 out of 5 Review by Catharinec | 1/26/2013

    " I checked this out from the library and definitely plan to buy it. I LOVED Good to Great. It was one of the most useful books I studied in graduate school. This is closer to my family's small business life. "

  • 3 out of 53 out of 53 out of 53 out of 53 out of 5 Review by Anda Marie | 1/16/2013

    " I took away some GREAT and major points from this book, but it wasn't really applicable to me as a super SMALL business owner. Maybe if I intended to own a huge world renowned company one day, I would give this 5 stars. And not skim half of it. "

  • 5 out of 55 out of 55 out of 55 out of 55 out of 5 Review by Jeff Wilson | 1/7/2013

    " I loved this book...but most people will not. The reason that I loved it was because of it's relevance to my everyday business life and the challenges I perpetually confront. I would bored out of my mind if I had read it a couple of years ago...but it struck a chord during this time in my life. "

  • 3 out of 53 out of 53 out of 53 out of 53 out of 5 Review by Scott | 11/29/2012

    " It's pretty good. I didn't find anything really new. "

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About the Author

Keith R. McFarland is one of the nation’s leading business consultants, having worked with corporations such as Microsoft, Motorola, Morgan Stanley, Vans, and House of Blues. A regular columnist for BusinessWeek, he formerly served as CEO of technology firms Nivo International and Collectech Systems, and as dean of the Pepperdine University School of Business.