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Download The Anatomy of Buzz Audiobook (Unabridged)

Extended Audio Sample The Anatomy of Buzz (Unabridged) Audiobook, by Emanuel Rosen
3 out of 53 out of 53 out of 53 out of 53 out of 5 3.00 (163 ratings) (rate this audio book) Author: Emanuel Rosen Narrator: Jason Culp Publisher: Random House Format: Unabridged Audiobook Delivery: Instant Download Audio Length: Release Date: February 2001 ISBN:
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How did the makers of Trivial Pursuit manage to create huge demand for their game, almost overnight? How did BMW use James Bond to double their orders for the Z3 roadster? Why did it take cameras fifty years to become accepted by the general public?

The answer: word-of-mouth marketing. Word-of-mouth marketing has long been recognized as a powerful selling tool. Now with the Internet connecting customers to each other, and the fact that consumers are becoming more attuned to (and skeptical of) traditional advertising, word-of-mouth marketing is increasingly important for the success (or failure) of your company.

Patricia Seybold, CEO, Patricia Seybold Group and author of Customers.com says that former marketing VP Emanuel Rosen takes the mystery out of that elusive buzz and shows what companies actually do to get their customers to spread the word.

Everyone in high-tech knows that word-of-mouth plays a major role in the adoption of new technologies. Finally here's a book that explains the phenomenon and shows how companies actually stimulate their customers to spread the word. - Geoffrey A. Moore, author of Crossing the Chasm and Living on the Fault Line

Packed with real-life examples, The Anatomy of Buzz is invaluable for anyone who wants to understand the word-of-mouth phenomenon. Download and start listening now!

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Listener Opinions

  • 4 out of 54 out of 54 out of 54 out of 54 out of 5 Lori Grant | 12/3/2013

    " A should-read book on buzz/word-of-mouth marketing for the knowledge worker, manager, executive, or entrepreneur. "

  • 3 out of 53 out of 53 out of 53 out of 53 out of 5 Antti Vilpponen | 8/6/2013

    " Explaining the theories behind networks and buzz marketing. However, not as complete and thorough as I would have liked. Covers the basics quite well. "

  • 1 out of 51 out of 51 out of 51 out of 51 out of 5 Gwen | 8/2/2013

    " I hate marketing. I hate pop-marketing/psychology. Needless to say, reading this book for class makes me hate everyone involved in marketing. "

  • 1 out of 51 out of 51 out of 51 out of 51 out of 5 Paul | 6/25/2013

    " Huge disappointment. Don't bother. "

  • 3 out of 53 out of 53 out of 53 out of 53 out of 5 Mas Dani "Chapunk" Setiawan | 2/10/2013

    " cukup memberi gambaran tentang pentingnya efek positif dan negatif dari suatu public opinion "

  • 3 out of 53 out of 53 out of 53 out of 53 out of 5 Todd Johnson | 8/16/2012

    " One of many books that came out around that time profiling viral marketing. Pretty good read if that's what floats your boat. "

  • 4 out of 54 out of 54 out of 54 out of 54 out of 5 Keith Jennings | 2/8/2012

    " Great read for those interested in word-of-mouth marketing as science. Last chapter, a workshop, is a gem. "

  • 4 out of 54 out of 54 out of 54 out of 54 out of 5 Robert | 9/18/2011

    " Pretty dry, but does what it says on the label. Enough case studies / examples to be pretty useful. "

  • 4 out of 54 out of 54 out of 54 out of 54 out of 5 Jakelaub | 4/11/2011

    " Good if you want to know about buzz marketing and network theory. Otherwise only moderately pleasurable to read. "

  • 4 out of 54 out of 54 out of 54 out of 54 out of 5 Danica | 10/23/2010

    " Good information. The last chapter is definitely the best - the rest of the book expands on those ideas. "

  • 3 out of 53 out of 53 out of 53 out of 53 out of 5 Briana | 8/3/2010

    " Okay if you're looking to learn more about marketing . .wouldn't really read it just for fun. "

  • 5 out of 55 out of 55 out of 55 out of 55 out of 5 Todd | 6/20/2010

    " This shouldn't be called a revision because most of the book has been rewritten of the classic manual on word of mouth marketing. "

  • 4 out of 54 out of 54 out of 54 out of 54 out of 5 Garth | 4/18/2010

    " Why haven't I read this book before? Great real-world examples of how people, companies, and causes create word-of-mouth buzz about what they do and why we should listen. Listening is an art and communicators don't do enough of it (present company included). A great must-read for communicators. "

  • 5 out of 55 out of 55 out of 55 out of 55 out of 5 Elizabeth | 5/4/2009

    " I was led to this book, somewhat ironically, by an article in Fast Company by the authors of another business book I've since also purchased. I'm glad I bought it, because given I'm in a business where buzz is vital it's an excellent overview of the subject and a review of what has worked. "

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About the Narrator

Jason Culp, winner of three AudioFile Earphones Awards, has been acting since the age of ten, and his credits include a variety of television, theater, and film roles. He is best known for his role as Julian Gerome on General Hospital. In addition to audiobooks and voice-over work in national commercials, he has also narrated documentaries for National Geographic and the History Channel.