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Download The Anatomy of Buzz Audiobook (Unabridged)

Extended Audio Sample The Anatomy of Buzz (Unabridged), by Emanuel Rosen
3 out of 53 out of 53 out of 53 out of 53 out of 5 3.00 (163 ratings) (rate this audio book) Author: Emanuel Rosen Narrator: Jason Culp Publisher: Random House Format: Unabridged Audiobook Delivery: Instant Download Audio Length: Release Date:
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How did the makers of Trivial Pursuit manage to create huge demand for their game, almost overnight? How did BMW use James Bond to double their orders for the Z3 roadster? Why did it take cameras fifty years to become accepted by the general public?

The answer: word-of-mouth marketing. Word-of-mouth marketing has long been recognized as a powerful selling tool. Now with the Internet connecting customers to each other, and the fact that consumers are becoming more attuned to (and skeptical of) traditional advertising, word-of-mouth marketing is increasingly important for the success (or failure) of your company.

Patricia Seybold, CEO, Patricia Seybold Group and author of Customers.com says that former marketing VP Emanuel Rosen takes the mystery out of that elusive buzz and shows what companies actually do to get their customers to spread the word.

Everyone in high-tech knows that word-of-mouth plays a major role in the adoption of new technologies. Finally here's a book that explains the phenomenon and shows how companies actually stimulate their customers to spread the word. - Geoffrey A. Moore, author of Crossing the Chasm and Living on the Fault Line

Packed with real-life examples, The Anatomy of Buzz is invaluable for anyone who wants to understand the word-of-mouth phenomenon. Download and start listening now!


Listener Opinions

  • 4 out of 54 out of 54 out of 54 out of 54 out of 5 by Lori Grant | 12/3/2013

    " A should-read book on buzz/word-of-mouth marketing for the knowledge worker, manager, executive, or entrepreneur. "

  • 3 out of 53 out of 53 out of 53 out of 53 out of 5 by Antti Vilpponen | 8/6/2013

    " Explaining the theories behind networks and buzz marketing. However, not as complete and thorough as I would have liked. Covers the basics quite well. "

  • 1 out of 51 out of 51 out of 51 out of 51 out of 5 by Gwen | 8/2/2013

    " I hate marketing. I hate pop-marketing/psychology. Needless to say, reading this book for class makes me hate everyone involved in marketing. "

  • 1 out of 51 out of 51 out of 51 out of 51 out of 5 by Paul | 6/25/2013

    " Huge disappointment. Don't bother. "

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