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Download The Age Curve: How to Profit from the Coming Demographic Storm Audiobook (Unabridged)

Extended Audio Sample The Age Curve: How to Profit from the Coming Demographic Storm (Unabridged) Audiobook, by Kenneth W. Gronbach
3 out of 53 out of 53 out of 53 out of 53 out of 5 3.00 (45 ratings) (rate this audio book) Author: Kenneth W. Gronbach Narrator: Max Bloomquist Publisher: Brilliance Audio Format: Unabridged Audiobook Delivery: Instant Download Audio Length: Release Date: July 2008 ISBN:
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For years, marketers have held on to unwavering beliefs that have dictated how they market to their consumers. But the hard truth is that the changes we see in marketing and business are based on one undeniable factor - the size of the generations we are selling to.

As each generation ages, what they buy and how much they buy will change. Each product and service has a best customer that sustains a business. As these customers grow up, the smartest marketers will stay ahead of them - and their money.

In The Age Curve, marketing guru Kenneth Gronbach shows executives and entrepreneurs how to anticipate this wave of predictable demand and ride it to success. Using impeccable research, Gronbach reveals how our largest generations, the Baby Boomers and Generation Y, are redefining how we market and how businesses can anticipate their needs more effectively.

Complete with entertaining examples of companies like Apple who have perfected their strategies for building a loyal customer base, as well as those who haven't (Levi Strauss and Honda), this book will show listeners:

  • How to determine their best customers
  • How successful companies are earning the loyalty of Generation Y and cultivating allegiance to their products for years to come
  • Why Generation X is a more valuable market than any of us have been led to believe
  • and much more

    Both shocking and compelling, The Age Curve will change the way companies look at their customers and how they market to them. Download and start listening now!

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    Listener Opinions

    • 5 out of 55 out of 55 out of 55 out of 55 out of 5 Vicki | 12/1/2013

      " Great insights into how birth rate affects the economy and particular industries. Fascinating and prophetic stuff. I'd love to hear Malcolm Gladwell's take on som of this stuff. "

    • 4 out of 54 out of 54 out of 54 out of 54 out of 5 Evan | 9/12/2012

      " Great insight into the world of markets and how the numbers effect business "

    • 4 out of 54 out of 54 out of 54 out of 54 out of 5 Mike Violano | 1/20/2012

      " Great discussion of how the size of generations over the past 90 years causes change and disruption in commerce, industry, educaion, employment and other aspects of society. Very worthwhile. "

    • 5 out of 55 out of 55 out of 55 out of 55 out of 5 Walker*Management*Library | 10/4/2011

      " Recommended by Professor Dawn Iacobucci "

    • 4 out of 54 out of 54 out of 54 out of 54 out of 5 MiChal Hall | 3/7/2011

      " Fascinating and fast read on the various generations in the U.S. Gave me an entirely new perspective. "

    • 5 out of 55 out of 55 out of 55 out of 55 out of 5 Sharon | 6/2/2010

      " Originally recommended by Deanna. This book will be found in the business/marketing section of the bookstore but will be very interesting and informative to anyone who pays attention to current events. His examples of companies that have succeeded or failed based on birth rates is fascinating. "

    • 4 out of 54 out of 54 out of 54 out of 54 out of 5 Mauricio | 7/24/2008

      " The important relation between demographics, consumption and marketing. Smaller generations will consume less than larger generations. "

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    About the Narrator

    Max Bloomquist is an award-winning singer, songwriter, and musician. He and his wife, Ruth, have been making folk, bluegrass, and country music together since 1975.