For years, savvy marketers have held on to certain unwavering beliefs that have dictated how they market to their consumers. The hard truth, however, is that at the heart of the changes we see in marketing and business is based on one undeniable factor—the size of the generations we are selling to. As each generation ages, what they buy and how much they buy will change. Each product and service has a "best customer" that sustains a business. As these customers grow up, the smartest marketers will stay ahead of them—and their money. In The Age Curve, marketing guru Ken Gronbach shows executives and entrepreneurs how to anticipate this wave of predictable demand and ride it to success. Both eye-opening and compelling, The Age Curve will change the way companies look at their customers and how they court them.
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"Originally recommended by Deanna. This book will be found in the business/marketing section of the bookstore but will be very interesting and informative to anyone who pays attention to current events. His examples of companies that have succeeded or failed based on birth rates is fascinating." — Sharon (5 out of 5 stars)
"Originally recommended by Deanna. This book will be found in the business/marketing section of the bookstore but will be very interesting and informative to anyone who pays attention to current events. His examples of companies that have succeeded or failed based on birth rates is fascinating."
" Great insights into how birth rate affects the economy and particular industries. Fascinating and prophetic stuff. I'd love to hear Malcolm Gladwell's take on som of this stuff. "
" Great insight into the world of markets and how the numbers effect business "
" Great discussion of how the size of generations over the past 90 years causes change and disruption in commerce, industry, educaion, employment and other aspects of society. Very worthwhile. "
" Recommended by Professor Dawn Iacobucci "
" Fascinating and fast read on the various generations in the U.S. Gave me an entirely new perspective. "
" The important relation between demographics, consumption and marketing. Smaller generations will consume less than larger generations. "
Max Bloomquist is an award-winning singer, songwriter, and musician. He and his wife, Ruth, have been making folk, bluegrass, and country music together since 1975.
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