Extended Audio Sample

The 22 Immutable Laws of Marketing Audiobook

Extended Audio Sample The 22 Immutable Laws of Marketing, by Al Ries
3 out of 53 out of 53 out of 53 out of 53 out of 5 4.01 (3,330 ratings) (rate this audio book) Author: Al Ries Narrator: Al Ries and Jack Trout Publisher: HarperAudio Format: Abridged Audiobook Audio Length: Release Date:
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The 22 Immutable Laws of Marketing can mean the difference between success or failure for your product or company. Calling upon over 40 years of marketing experience, authors Al Ries and Jack Trout use vivid examples and fascinating anecdotes to explain the keys to today's tough, competitive marketplace. Learn how to avoid the danger of ego and arrogance, the need to understand trends, and many other crucial marketing lessons, as Ries and Trout point you solidly in the direction of success. With sparkling clarity and brilliant insight, The 22 Immutable Laws of Marketing shows how to play by the rules and become a winner in your field. Download and start listening now!

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Listener Reviews

  • 4 out of 54 out of 54 out of 54 out of 54 out of 5 Review by Svetlio Blyahoff | 2/11/2014

    " The same situation like in 22 laws of Branding (other book in my library) Good, but not very easy apply. "

  • 5 out of 55 out of 55 out of 55 out of 55 out of 5 Review by Lisa | 2/9/2014

    " The one to go by. The Marketing Book for marketers. The Laws still apply. "

  • 1 out of 51 out of 51 out of 51 out of 51 out of 5 Review by Peyton | 2/8/2014

    " Not really laws. Self-contradictory opinions mixed with predictions of success and failure of various companies, most of which turned out wrong. "

  • 3 out of 53 out of 53 out of 53 out of 53 out of 5 Review by Sarah Carter | 2/7/2014

    " Good, straightforward principles of marketing given in a no-nonsense kind of way. Very helpful for an overview of what good marketing should look like. "

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About the Author

Al Ries and his daughter and business partner Laura Ries are two of the world’s best-known marketing consultants, and their firm, Ries & Ries, works with many Fortune 500 companies. They are the authors of The 22 Immutable Laws of Branding, The Fall of Advertising and the Rise of PR (which was a Wall Street Journal and a BusinessWeek bestseller), and, most recently, The Origin of Brands. Al was recently named one of the Top 10 Business Gurus by the Marketing Executives Networking Group. Laura is a frequent television commentator and has appeared on the Fox News and Fox Business Channels, CNN, CNBC, PBS, ABC, CBS, and others.